➡️ How to streamline your podcast outreach with automation.

In this week's episode, we look at effective tactics for automating the guest outreach process, allowing podcasters to save time and reduce overwhelm. Khadirah, a marketing automation and systems engineer, shares her insights on using marketing CRMs and podcast directories to streamline the guest booking process.

Khadirah emphasises the importance of personalisation in outreach emails, ensuring that potential guests feel valued and recognised.

She shares her method of finding relevant podcasts using specific keywords and listening to a few episodes to ensure a good fit.

Takeaways:

• Automation tools can significantly streamline the process of securing guests for your podcast.
• Personalised outreach emails are more effective than generic ones for podcast guest invitations.
• Utilising a marketing CRM helps automate follow-ups and keep track of potential guests.
• Keyword optimisation in your podcast title and descriptions is crucial for discoverability.
• Using AI tools can enhance your title creation process by generating ideas from transcripts.
• Integrating podcast directories with your CRM through tools like Zapier simplifies guest management.

About Khadirah

Khadirah Muhammad is a Marketing Automation & Systems Engineer and CEO of The Alliance for Business Excellence. Her ultimate passion is to help service providers leverage systems and automation so they can gain back 500 hours of their time without feeling overwhelmed with tech using her 4C Method.

Facebook: https://www.facebook.com/groups/allianceforbusiness

Instagram: https://www.instagram.com/khadirahsmuhammad/

TikTok: https://www.tiktok.com/@khadirahsmuhammad

YouTube: https://www.youtube.com/c/KhadirahMuhammad

LinkedIn: https://www.linkedin.com/in/khadirah/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Are you looking to grow your business and connect with your audience in a meaningful way?

In this episode, we explore the world of ethical marketing and how it can transform your podcast and business practices.

I'm joined by Chrysa Sto, a seasoned podcast consultant and manager for ethical and eco-conscious service businesses. Chrysa shares her insights on implementing ethical marketing principles in podcasting and beyond.

What is Ethical Marketing?

Discover the core principles of ethical marketing:

• Transparency in your campaigns and communications
• Putting your audience's needs first
• Avoiding pushy or manipulative tactics

Learn why these principles are crucial for building trust and long-term relationships with your listeners and customers.

Implementing Ethical Marketing in Your Podcast

Chrysa offers practical tips for integrating ethical marketing into your podcast, including:

• Crafting thoughtful ad placements
• Creating authentic, value-driven content
• Using clear, honest language in your promotions
• 
  

Ethical Marketing Challenges and Solutions

We discuss common ethical marketing challenges podcasters face and provide actionable solutions:

• Balancing promotion with valuable content
• Avoiding misleading "live" workshop claims
• Crafting genuine, non-pushy sales messages

Key Takeaways for Ethical Podcast Marketing

• Be transparent: Clearly communicate what your audience can expect
• Prioritise human connection: Focus on building relationships over quick sales
• Use AI responsibly: Ensure AI-generated content aligns with your authentic voice

By embracing these ethical marketing principles, you'll create a podcast that not only grows your business but also genuinely serves your audience.

Connect with Chrysa:

https://chrysastoiloudi.com/

https://www.linkedin.com/in/chrysasto/

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

➡️ Discover the transformative power of podcasting for your business

➡️ Learn from Beverley Densham, Mindfulness Pilates teacher and podcast host

➡️ Explore the benefits of integrating mindfulness into your daily routine

In this episode, I chat with Beverley Densham, an inspiring Mindfulness Pilates teacher, author, and host of the Mindfulness Pilates podcast. Beverley shares her journey of starting her podcast in December 2020, the challenges she faced, and the incredible benefits it has brought to her business and clients.

Bev shares how her podcast allows her to provide valuable content to both potential and current clients, offering in-depth insights into various topics related to back pain, mental health, and overall well-being. She also discusses the importance of having guests on her show and how it enriches the content and provides a variety of perspectives.

As a bonus for you, Bev shares a relaxing mindfulness breathing exercise to help you de-stress and recharge, making it a perfect tool for busy entrepreneurs.

About Bev

Beverley Densham is a mindfulness Pilates teacher of over 26 years & Author. She graduated from the University of Brighton with a degree in Sports Science. She had successful Pilates Studios in Hertfordshire for 16 years then re-located to Dorset by the sea, her happy place.

She now teaches Mindfulness Pilates online on Zoom with meditation, mindset, journaling & positive affirmations. Helping reduce back pain to feel good & to be stronger in body & mind. She also teaches stress management and wellbeing workshops and programmes.

She is the host of the Mindfulness Pilates podcast & also teaches the working through stress to calm workshops & classes for law firms, corporate, teachers and schools.

The Stress to Calm series of books are for stress management, better mental health & well-being with co-Author Janey Lee Grace.

Feel stronger, happy and calm

Connect with Bev:

Facebook: https://www.facebook.com/beverleymdensham/

LinkedIn: https://www.linkedin.com/in/beverley-densham

Instagram: http://instagram.com/beverley_densham

Podcast: Back pain relief, what a relief with Rachael Botfield: https://www.pilatestofeelgood.com/podcasts-1/back-pain-relief-what-a-relief-with-rachael-botfield

Stress to calm in 7 minutes for lawyers: https://amzn.eu/d/0dllqzLZ

Stress to calm in 7 minutes for teachers https://amzn.eu/d/0aGFDXyW

Stress to calm in 7 minutes for nurses https://amzn.eu/d/08ikZcZk

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on: