This week on The Product Pulse, we unpack a massive set of updates from Amplitude that signal a bold shift in the analytics landscape.

Here’s what we cover:

• Amplitude for Marketers: Why this launch breaks down the walls between product and marketing teams, and how it unlocks full-funnel visibility—from campaign to conversion to retention.
• Amplitude x Twilio Segment Partnership: How this integration creates a seamless loop from data collection to insight to activation—and what it means for your tech stack strategy.
• Ask Amplitude Gets Smarter: Discover the new contextual upgrades to Amplitude’s GenAI assistant, and when it becomes a force multiplier for self-serve analytics.
• Session Replay Enhancements: Mobile session replays, rage click detection, and frustration analytics: how qualitative data is finally catching up to your quantitative stack.
• Template Dashboards & Analytics Maturity: When to use Amplitude’s out-of-the-box dashboards, how they support different stages of analytics maturity, and how to grow beyond them.
• Listener Question: Lifecycle Strategy with CURR: Inspired by Duolingo’s famous framework—how to define New, Current, At-Risk, and Dormant users, and model lifecycle stages conceptually in Amplitude.

This episode arms you with the frameworks and mental models you need to lead analytics conversations at your company. We focus on strategy, maturity, and decision-making—not just the tools. Think of it as your weekly product analytics download with thought leadership baked in.

If this episode gave you a new idea or framework, consider subscribing and sharing it with your product, growth, or marketing teams. And if you’re ready to build smarter analytics foundations, schedule a free consultation with us.

🔗 Mentioned Links & Resources:

• Amplitude for Marketers overview → amplitude.com
• CURR Lifecycle Blog by Duolingo → growth.design
• Magnusson Analytica YouTube walkthroughs → YouTube Channel

• (00:00) - Intro
• (00:30) - Amplitude for Marketers
• (06:24) - Amplitude x Twilio Segment Partnership
• (13:25) - Ask Amplitude Gets Smarter
• (22:56) - Listener Question: Lifecycle Strategy with CURR
• (35:08) - Session Replay Enhancements
• (40:34) - Template Dashboards & Analytics Maturity

In this week’s Sunday roundup, we break down some of Amplitude's biggest updates. From their major new partnership with AWS to experimental features that are quietly redefining how teams build smarter products.

You’ll hear about:

• Amplitude’s new strategic collaboration with AWS
• Q1 earnings highlights and what they signal for Amplitude’s enterprise push
• A first look at Amplitude’s new Agentic AI assistant and Error Analytics beta
• Our hands-on work in the new #new-account-help onboarding initiative
• What’s buzzing in the Amplitude Community this week

Whether you’re deep into dashboards or just starting to scale your analytics practice, this episode gives you both the news and the know-how.