Ever wonder what goes into the high-quality video content that earned SAGE a spot on the prestigious 2025 PPAI Online 18 list? In this episode of the Promo Perspectives Podcast, we're pulling back the curtain on the process and workflow of video production with SAGE's talented producer, Lafonso Brown!

Following up on our previous discussion about videography philosophies, Lafonso dives deep into the nitty-gritty of creating impactful promotional videos. He shares invaluable insights into:

• Pre-production secrets: From brainstorming unique concepts (like our "Email Campaigns" skit!) and meticulous scriptwriting to detailed storyboarding and shot lists – discover how rigorous planning saves time and elevates your final product.
• Production challenges and solutions: Learn about lighting techniques, audio recording strategies (including double-system sound!), and how to navigate on-location shoots, whether it's a fictional narrative or a fast-paced event like Expo.
• Post-production magic: Lafonso reveals the software (Adobe Creative Suite, including Photoshop, Premiere Pro, After Effects, and Audition) and workflow behind transforming raw footage into polished, engaging content, even for animated software demos.

Whether you're a distributor looking to enhance your client presentations or a supplier aiming to showcase your products, understanding the dedication behind professional video production can revolutionize your approach. Lafonso emphasizes that while the tools might vary, the importance of a well-defined process is universal for telling a truly good story.

SAGE recently secured the #1 spot on the PPAI Online 18 for our outstanding social media performance, and a big reason for that success is our video content! In this episode, Lafonso shares his incredible journey into video production and dives into fundamental principles that will help promotional product suppliers and distributors create compelling visuals, even on a budget.

In this episode, you'll learn:

The Power of Storytelling: How understanding narrative in other media (like books and movies) can inform your video production, and how to evoke emotions without saying a word. Essential Video Production Rules: Lafonso breaks down key principles like white balance, focus, headroom, and look room – and when it's okay to break them for creative effect! Budget-Friendly Equipment: Get practical recommendations for building an affordable video kit using your smartphone, tripods, microphones, and lighting. Stepping Up Your Game: Advice on moving beyond basic smartphone setups with DSLR cameras and more advanced lighting. The Importance of Subtlety: Why the best video production is often invisible, drawing viewers into your story without them even realizing the techniques at play.

Whether you're a distributor looking to showcase products or a supplier aiming to reach more industry professionals, this episode is packed with actionable insights to help you grow your business through impactful video.

On this episode, Anne-Marie Bolton, SAGE's Senior Social Media Coordinator, shares the secrets behind SAGE's #1 ranking in the PPAI Online 18, highlighting their successful content mix and engagement tactics. Learn about SAGE's four content pillars – Cultivation, Celebration, Education, and Innovation – and how they guide their award-winning social media presence.

This episode covers:

• Developing a strategic social media plan with clear goals.
• Tailoring content for different platforms like LinkedIn and Instagram.
• Determining optimal posting frequency and consistency.
• Tips for suppliers and distributors to showcase products and build brand authority.
• Leveraging user-generated content and industry collaborations.
• The importance of brand guidelines and utilizing tools like Canva.

Whether you're a small business or a seasoned pro, this episode is packed with actionable insights to elevate your social media game.