Welcome to another exciting episode of the EmbellishPod! In this episode, we are joined by Kenny Coleman from Bourbon Pursuit, one of the biggest whiskey podcasts in existence. Kenny shares his journey from starting the podcast in 2015 to launching their own whiskey brand, Pursuit Spirits, in 2018.

We dive deep into the world of whiskey podcasting, brand building, and the challenges of starting a whiskey brand. Kenny also gives us a sneak peek into their upcoming downtown Louisville location and the strategic decisions behind their product lines.

Timestamps: 00:00 - Introduction 00:21 - Guest Introduction: Kenny Coleman 01:12 - Kenny's Background and Bourbon Pursuit Origins 02:17 - Starting the Pursuit Spirits Brand 05:03 - The Evolution of Bourbon Pursuit 08:09 - The Role of Technology in Bourbon 13:02 - Financial Strategies and Brand Growth 17:53 - Opening a Downtown Louisville Location 23:43 - Challenges with the Three-Tier System 28:41 - Maintaining Flavor Profiles and Experimentation 33:36 - Leveraging Podcast Insights for Brand Strategy 37:06 - New Product Lines and Future Plans

Connect with EmbellishPod:

Email: embellishpod@gmail.com

Instagram:@embellishpod

TikTok:@embellishpod

Website:www.embellishpod.com

Connect with Kenny Coleman:

Bourbon Pursuit Podcast: https://bourbonpursuit.com/

Pursuit Spirits: https://pursuitspirits.com/

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