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Summary:

In this ecommerce podcast, James & Paul drill into how to build out a loyalty strategy, with examples of brands executing this well. This episode is useful if you have a loyalty program and want to improve it, or are in the process of building out a loyalty strategy.

The main focus is on positioning loyalty strategy correctly, because loyalty is about more than a program. A loyalty strategy is focuses on customer engagement & customer experience, because loyalty is earned through consistently great customer experience.

This podcast will help you understand the fundamental mechanics of building customer loyalty, exploring levers to encourage customers to feel more positive about your brand and giving them a reason to shop directly with you. Loyalty starts when people first visit and come get used to your brand, not just when they're buying or in a repeat purchase cycle.

Tune in to understand the evolution of loyalty strategies, the importance of customer experience, leveraging customer insights and data, and the necessity of financial modeling to justify investments in loyalty programs. You'll get practical examples to help you enhance your loyalty offering and better understand customer value.

Key takeaways:

• Loyalty is earned through great customer experience.
• A loyalty strategy is more than just a program.
• Understanding customer engagement mechanics is crucial.
• Loyalty should be viewed as a broader customer strategy.
• Rewarding positive customer behaviour is essential.
• Customer insights are vital for effective loyalty programs.
• Setting clear goals is necessary for loyalty success.
• Measuring success should include customer experience metrics.
• Incentivising data collection enhances customer understanding.
• Financial modelling is critical for justifying loyalty investments.

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Summary:

In this podcast, the discussion revolves around the impact of AI on ecommerce teams, particularly focusing on the relationship between technology agencies and their clients.

The conversation highlights Seth's experiment of building a website using AI tools without any developer assistance, revealing both the potential and challenges of AI in development.

The discussion emphasises the importance of understanding AI's capabilities, the ongoing need for developers, and the efficiency gains that AI can bring to agencies. It also covers the future of AI in ecommerce platforms and the necessity of collaboration between AI and human expertise.

During this conversation, James, Seth & Jim explore the evolving role of AI in ecommerce, emphasising the importance of efficiency, risk management, and the need for prompt engineering strategies.

They explore how AI can enhance decision-making, streamline operations, and drive innovation while also addressing the complexities and risks associated with integrating AI tools into business processes.

Key takeaways:

• Understanding AI's capabilities is crucial for marketers.
• Building complex applications with AI requires technical knowledge.
• AI can expose security vulnerabilities if not used carefully.
• The role of developers remains critical despite AI advancements.
• AI can speed up design thinking and ideation processes.
• AI can speed up coding but requires human oversight.
• Agencies are leveraging AI for efficiency gains.

• The future of ecommerce may rely on AI-driven interfaces.
• Collaboration between AI and human developers is essential.

• Prompt engineering is essential for maximising AI productivity.

• Agencies must evolve to become educators in AI usage.

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Episode summary:

In this episode of the Inside Commerce podcast, Paul Rogers speaks with Matt Parkinson from Gene about the evolution of Magento and Adobe.

They explore the dangers of platform tribalism, and discuss the current state of the platform ecosystem, the challenges and opportunities facing businesses in the ecommerce space. They cover the aggressive competition among platforms, the flexibility of Magento, and the implications of Adobe's SaaS strategy.

Additionally, they explore the role of Hyva in revitalising the Magento community and enhancing innovation. Paul and Matt Parkinson also discuss the evolving landscape of ecommerce, focusing on Adobe and Shopify.

Key takeaways:

• The platform ecosystem has become aggressive and tribal, with strong opinions on various platforms.

• Magento aims to serve a wide range of businesses, from small startups to large enterprises.
• Adobe's SaaS strategy addresses known issues with Magento, such as total cost of ownership.
• The app builder offers a low-code solution for integrating third-party technologies.
• Adobe Commerce Optimizer provides a pathway to full SaaS for existing Magento users.
• Hyva front-end has revitalised the Magento community and enhanced innovation.

• Community advocacy plays a crucial role in product development.
• The future of Adobe and Magento is leaning towards enterprise and B2B markets.
• Shopify's ease of use contrasts with the complexity of B2B solutions.
• Bluefinch aims to streamline the patching and upgrading process for merchants.
• ShopThru seeks to revolutionize ecommerce by embedding checkout experiences.

• The future of ecommerce will likely involve more AI and agentic commerce.