Within a couple of days of recording this conversation, Whissel Realty Group brokered by eXp Realty in San Diego, had 42 transactions scheduled to close. On one day! This type of performance isn’t possible without mature and optimized systems.

Kyle Whissel welcomed us into his recording studio and his real estate team to help us kick off this 9-episode series taking you Inside Whissel Realty, who consistently perform as the #1 team in San Diego and a top team in the nation and across eXp Realty globally.

• How to get past vanity metrics and how to know who knows their numbers.
• Seven key inflection points on the team-building journey.
• How they know which agents to bring on and which to cut.
• The elusive power of brand building.
• How they’re keeping agents in the three most dollar-productive activities.

Kyle shares all this and much more right here in this conversation!

Watch or listen to the first episode Inside Whissel Realty for insights into:

- Two benefits of running the team on a system (specifically: what life was like before and after they implemented EOS)

- Why the systems run the company and the people run the systems - and where that leaves the leader

- Two things you can expect to hear more about in this 9-episode series

- How and why he shifted out of commercial real estate into residential

- The piece of direct mail he can still see in his mind that sent him down the team path - and two big mistakes he made in the process

- How you’ll know if you’re the right person to build and lead a team and what type of agents you should design for

- The financial and cultural upsides of “running the play that’s called”

- How they’ve built a company that keeps agents doing the three things that make money (going on appointments, prospecting, and negotiating contracts)

- How to know who knows their numbers - and who doesn’t

- Where he turns for credible, valuable insights to help him learn and grow as a person and as a business

- The power of brand, the value of video, and the challenge of marketing attribution

- Key points of inflection on his team-building journey

- Why top agents love seeing low performers get cut - and what minimum standards must be met to stay on the team

At the end, learn about a Buffalo pilgrimage, a serious student, and late-game legs.

Kyle Whissel:

- https://www.instagram.com/kylewhissel/

- https://whisselrealty.com/

- https://thewhisselway.com/thewhisselway

Real Estate Team OS:
- https://www.realestateteamos.com/subscribe

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Shawn Getty sold 186 homes in the first half of his third year in real estate, including a stretch of 60 homes in 60 days. And he did it all with $0 in ad spend.

Shawn started the team-building process 6 or 7 times before getting the traction he has today (including losing 27 agents all at once). But Getty Group, brokered by eXp Realty in Calgary, has grown from 4 to 48 agents in an 8-month window this year.

Learn his tactics for agent attraction, the structure of his recruiting conversation, and many hard-learned lessons from the fits and starts of building his real estate team.

Listen to this Real Estate Team OS episode with Shawn Getty for insights into:

- Two basic truisms of team success

- Multiple false starts on the team-building journey

- Building an education-based and skills-based team of people who hunt together, rather than alone

- Growing agent count by 12x (from 4 to 48) in under 8 months

- How to attract agents using Instagram

- The specific conversation structure to bring agents onto your team

- A free social media tactic drives 30-40% of their business (and that other agents make fun of)

- A free social media tactic to become top of preference, not just top of mind (with a specific example)

- The two ways he’s working on the main bottleneck in his business today

- Why teams will be bigger, more prominent, more impactful, and more needed in the future

At the end, learn about “the uniform of the wealthy,” “the champion sweater that can’t be beat,” and the balance in being all on or all off.

Shawn Getty:

- https://www.instagram.com/shawngetty

- https://www.gettygroup.ca/

Real Estate Team OS:
- https://www.realestateteamos.com/subscribe

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/

Four and a half years ago, Kyle Draper started Serene Team (brokered by eXp Realty in Los Angeles) with two agents he’d mentored earlier in his career and an admin.

Today, the team is more than 40 agents strong - and growing. As you’d expect, the path was filled with hard-learned lessons and supported by the guidance of mentors. Those initial team members? They’re all still contributing.

Learn about the challenges in the 7- to 12-agent range, the nuances of a transaction management system they put into place, and which tools and tech have been vital to turning online leads, past clients, and sphere opportunities into closed transactions - including video.

Watch or listen to Ep 046 with Kyle Draper for insights into:

- Setting and managing expectations

- Three hurdles for new agents to clear in the first 21 days before earning a spot and a mentor on the team

- What he had to put down before fully committing to real estate and starting a team (at the onset of COVID)

- Which staff positions he’s hired locally and which he’s hired internationally

- Finding your right team size and the specific challenges in the 7- to 12-agent range

- Why and how he stepped back into sales production

- Inside the transaction model he’s running, including its nuances, benefits, and challenges

- Balancing investment of time, energy, and focus on online leads, past clients, and sphere - especially when the latter two drive most of your business

- How the FUB-Ylopo pairing helps the team create and close more opportunities

- When, why, and how his team uses video email, video messages, and screen recordings - including very specific stories, use cases, and wins

- Two reasons teams will get bigger in the future

At the end, learn about two competitors receiving flowers, cutting a car payment nearly in half, and the two sides of a wonderful weekend.

Kyle Draper:

- https://www.instagram.com/thekyledraper/

- https://www.zillow.com/profile/Kyle%20Draper

Real Estate Team OS:
- https://www.realestateteamos.com/subscribe

- https://linktr.ee/realestateteamos

- https://www.instagram.com/realestateteamos/