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Real Pet Industry News

Real Pet Industry News

著者： Clayton Payne and Sam Muelas
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 Real Pet Industry News brings you raw, unfiltered commentary on the latest trends, controversies, and innovations shaping the pet industry. Hosted by Clayton Payne (Pet Business Disruptors) and Sam Muelas (Dog and Cat Nutrition on YouTube), this podcast cuts through the noise to deliver real talk on everything from pet food scandals to game-changing business moves. Whether you're a pet industry pro, entrepreneur, or just a passionate pet owner, Clayton and Sam break it all down with expert insight, sharp opinions, and no-nonsense discussions.Real Pet Industry News
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  • Jolleys charity work and Zoomark

    Jolleys charity work and Zoomark
    2025/05/20
    keywords
    charity campaigns, corporate responsibility, brand distribution, pet industry, marketing strategies, consumer loyalty, pet food, market trends, Zoomark, pet retailers
    summary
    In this episode, Clayton and Sam discuss the corporate cynicism behind charity campaigns in the pet industry, particularly focusing on Jollies' recent initiative. They explore the implications of brands relying on large retailers for distribution, the challenges faced by smaller companies, and insights from the recent Zoomark event. The conversation highlights the need for genuine corporate responsibility and effective marketing strategies in a competitive market.
    takeaways
    Jollies' charity campaign is seen as self-promotional rather than altruistic.
    Corporate responsibility should not come at the expense of genuine charity.
    Brands need to build their presence through independent retailers before approaching larger chains.
    The cost of acquiring customers in the pet industry is rising significantly.
    Smaller brands often struggle to compete with larger companies in retail spaces.
    The importance of having a solid sales team for brand success is emphasized.
    Distribution strategies can make or break a brand's success in the market.
    The impact of Brexit on distribution and market access is significant.
    Brands should focus on long-term growth rather than quick exits.
    Innovative products from international brands could succeed in the UK market.
    Sound Bites
    "It's a little bit cynical, isn't it?"
    "This is just self-promotion."
    "They don't want 100 suppliers."
    "It's a distribution tax."
    "You need veterinary certificates now."
    "I think they could definitely push that out."
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    29 分
  • Legacy Brands and Bad B2B marketing

    Legacy Brands and Bad B2B marketing
    2025/05/12
    Summary
    In this episode, Clayton and Sam discuss the evolving landscape of the pet food industry, focusing on the rise of Scrumbles as a new player challenging legacy brands. They explore the importance of effective marketing strategies, the need for customer-centric approaches, and the potential for acquisitions by larger companies. The conversation emphasizes the significance of building relationships and goodwill in the pet industry, as well as the changing consumer attitudes towards pet food products.
    Takeaways
    Scrumbles has successfully launched new products and expanded into major retailers.
    Effective marketing is crucial for new brands to compete with legacy brands.
    Legacy brands are struggling to connect with modern consumers.
    The grocery consumer is now more discerning about pet food quality.
    Acquisitions by larger companies are a common trend in the pet food industry.
    Customer-centric marketing is essential for success in the pet industry.
    Brands should focus on building relationships with retailers and customers.
    Humility and clear messaging are important in business communications.
    Understanding customer acquisition costs can inform marketing strategies.
    Building goodwill with customers can lead to long-term success.
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    35 分
  • Vets and Subscriptions foods

    Vets and Subscriptions foods
    2025/05/05
    Summary
    In this episode, Clayton and Sam discuss the latest trends in the pet food industry, particularly focusing on innovative products like gourmet meals for dogs. They explore the marketing strategies behind these products, the challenges of subscription services, and the implications of consumer behavior in the pet market. The conversation then shifts to the veterinary sector, addressing issues such as pricing, transparency, and the influence of corporate ownership on veterinary practices. The hosts emphasize the need for better consumer information and the potential conflicts of interest within the veterinary industry.
    Takeaways
    Years.com offers gourmet meals for dogs, like paella and lasagna.
    The marketing strategy of years.com is seen as innovative but potentially unsustainable.
    The premiumization trend in pet ownership is growing, especially among affluent demographics.
    Subscription models in pet food may struggle with customer churn.
    The veterinary sector faces scrutiny over pricing and transparency.
    Corporate ownership in veterinary practices can lead to conflicts of interest.
    Consumers often lack access to affordable medication options for pets.
    The importance of multi-channel distribution for pet food brands is highlighted.
    Veterinarians may be limited in their ability to recommend cost-effective treatments.
    The conversation underscores the need for reform in the veterinary industry.
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    31 分

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