エピソード

  • Direct Selling Increases Authors' Profits | Mark Leslie Lefebvre
    2024/11/14
    BrandStack Podcast - 008 | Video | Show NotesMark Leslie Lefebvre shares how direct selling increases authors' profits. Lefebvre is the author of "Wide of the Win," creator of Kobo Writing Life and director of business development at Draft2Digital. Learn more: https://rossbrand.substack.com. It's the BrandStack Podcast with Ross Brand. Dale L. Roberts co-hosts.📚 WIDE FOR THE WIN (by Mark Leslie Lefebvre): https://amzn.to/3O5kTIy-------------------------------------------------------🎬 StreamYard 🦆This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.Get StreamYard 👉 https://livestreamuniverse.com/streamyard---------------------------------------------------------➡️ Resources - gear & software recommendations for creators: https://livestreamuniverse.com/resources----------------------------------------------------------GUEST Links:➡️ Mark Leslie Lefebvre’s website: https://markleslie.ca/➡️ Mark Leslie Lefebvre on LinkedIn: https://www.linkedin.com/in/marklefebvre/------------------------------------------------------------ROSS’ Links:➡️ Ross Brand on Substack: https://rossbrand.substack.com📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4➡️ Livestream Universe website: https://livestreamuniverse.com➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact-----------------------------------------------------------------Dale L. Roberts 🎬 Main YouTube Channel: https://youtube.com/@dalelroberts 🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale 📚 Networking for Authors: https://amzn.to/3C7pxDa📚 Advertising for Books: https://amzn.to/40lK0OI📚 Advanced Self-Publishing for Authors:
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    8 分
  • Create Your Book in Weeks with AI | Larry Roberts
    2024/11/12

    BrandStack Podcast - 008 | Watch the Video | Article & Show Notes

    Larry Roberts joins us to discuss how you can create your book in weeks with AI. He shares the story behind the creation of his book, Under the Red Hat. Learn more: https://rossbrand.substack.com

    Larry Roberts, author of Under the Red Hat, joins Ross Brand and Dale L. Roberts on the BrandStack Podcast.

    📚 UNDER THE RED HAT (by Larry Roberts): https://amzn.to/3UM4D35

    -------------------------------------------------------

    🎬 StreamYard 🦆

    This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.

    Get StreamYard 👉 https://livestreamuniverse.com/streamyard

    ---------------------------------------------------------

    ➡️ Resources - gear & software recommendations for creators: https://livestreamuniverse.com/resources

    ----------------------------------------------------------

    GUEST:

    Larry Roberts is the CEO and founder of Red Hat Media, where he brings a wealth of expertise as a seasoned content creator and consultant. His experienced understanding and innovative approaches in podcasting, branding, and AI serve as the foundation of what Red Hat Media represents. His vision and strategies have established the company as a leader in the digital content space.

    ➡️ Larry Roberts website: https://larryroberts.com

    ➡️ Larry Roberts on LinkedIn: https://www.linkedin.com/in/thelarryroberts/

    ------------------------------------------------------------

    Ross’ Links:

    ➡️ Ross Brand on Substack: https://rossbrand.substack.com

    📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod


    📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4


    ➡️ Livestream Universe website: https://livestreamuniverse.com


    ➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com


    ➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact

    -----------------------------------------------------------------

    Dale L. Roberts

    🎬 Main YouTube Channel: https://youtube.com/@dalelroberts

    🎙️ Podcast Channel:

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    11 分
  • How Bee Smith’s Book Became Required Reading in Iceland
    2024/11/07

    BrandStack Podcast - 007

    How did Bee Smith’s book #BeeInspired become required reading in Iceland? Bee—a mental health counselor, social media personality, and PhD—shares her journey from live streaming to impacting students internationally with her lessons on resilience, forgiveness, and joy. Learn more: https://rossbrand.substack.com.

    In this episode of the BrandStack Podcast, Bee Smith sits down with Ross Brand and Dale L. Roberts to discuss her book’s journey from idea to international impact. She shares insights on reaching new audiences, how live streaming helped secure a publisher, and the lasting influence of her message on resilience and self-empowerment. For aspiring authors and creators, Bee’s story offers inspiration on building a global platform for meaningful work.

    📚 BEEINSPRED (by Bee Smith): https://amzn.to/3Cek7qb

    -------------------------------------------------------

    🎬 StreamYard 🦆

    This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.

    Get StreamYard 👉 https://livestreamuniverse.com/streamyard

    ---------------------------------------------------------

    ➡️ Resources - gear & software recommendations for creators: https://livestreamuniverse.com/resources

    ----------------------------------------------------------

    Links from this episode:

    ➡️ Bee Smith on Instagram: https://instagram.com/BeeInspiredTalk

    ➡️ Bee Smith on LinkedIn: https://www.linkedin.com/in/beeinspired/

    ------------------------------------------------------------

    Ross’ Links:

    ➡️ Ross Brand on Substack: https://rossbrand.substack.com

    📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod


    📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4


    ➡️ Livestream Universe website: https://livestreamuniverse.com


    ➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com


    ➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact

    -----------------------------------------------------------------

    Dale L. Roberts

    🎬 Main YouTube Channel: https://youtube.com/@dalelroberts

    🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale

    📚 Networking for Authors: https://amzn.to/3C7pxDa

    📚 Advertising for Books:

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    12 分
  • Choose Community Over Clicks | Katie Brinkley
    2024/11/05

    The Social Shift | BrandStack Podcast - 006

    Why is social media strategist Katie Brinkley shifting focus to choose community over clicks? We discuss why Katie believes real connections matter more than going viral, her strategies for building community from day one, and how creators can use social media as a tool rather than a destination. Learn more here: https://rossbrand.substack.com/

    In this episode of the BrandStack Podcast with Ross Brand, Katie Brinkley shares insights with Dale L. Roberts and me from her book, "The Social Shift: The Road Back to Community." We explore how focusing on quality over quantity can lead to sustainable growth, the importance of offline connections, and Katie’s “four-post strategy” for maximizing impact on social platforms. If you’re looking to deepen your connections with your audience and build a real community, Katie’s approach offers a fresh perspective on social media.

    📚 THE SOCIAL SHIFT (by Katie Brinkley): https://amzn.to/3NScuZ1

    -------------------------------------------------------

    🎬 StreamYard 🦆

    This episode was recorded using StreamYard, an easy-to-use, browser-based studio for creating professional-looking livestreams and podcast recordings.

    Get StreamYard 👉 https://livestreamuniverse.com/streamyard

    ---------------------------------------------------------

    ➡️ Resources - gear & software recommendations for creators: https://livestreamuniverse.com/resources

    ----------------------------------------------------------

    Links from this episode:

    ➡️ Katie Brinkley on LinkedIn: https://linkedin.com/in/katiebrinkley

    ➡️ Katie’s website: https://www.katiebrinkley.com/

    ------------------------------------------------------------

    Ross’ Links:

    ➡️ Ross Brand on Substack: https://rossbrand.substack.com


    📚 Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe: https://geni.us/vidpod


    📚 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand: https://geni.us/100v4


    ➡️ Livestream Universe website: https://livestreamuniverse.com


    ➡️ Executive BrandCast - podcast strategy & production services: https://executivebrandcast.com


    ➡️ For help with publishing your book, contact me at https://livestreamuniverse.com/contact

    -----------------------------------------------------------------

    Dale L. Roberts

    🎬 Main YouTube Channel: https://youtube.com@dalelroberts

    🎙️ Podcast Channel: https://youtube.com/@selfpubwithdale

    📚 Networking for Authors:

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    9 分
  • Opportunities for Writers with Angela Yuriko Smith
    2024/10/31

    Nonfiction Showcase | BrandStack Podcast - 005

    Angela Yuriko Smith joins Ross Brand and Dale L. Roberts to discuss opportunities for writers, her Substack newsletter, Authortunities, and her book, “How To Be an Authortunist.” It's the BrandStack video podcast.

    Watch the video: https://www.youtube.com/watch?v=OaTYnePWPkQ

    Follow me on Substack: https://rossbrand.substack.com

    📚 My Latest Books:

    → Video Podcasting Made Easy: https://geni.us/vidpod

    → 100 Livestreaming & Digital Media Predictions, Volume 4: https://geni.us/100v4


    ⚙ Resources for Creators & Authors: https://livestreamuniverse.com/resources


    🎓 NOV 2 · Authortunities Expo - Seeking Craft, Credibility, Fortune and Fame? You can have it all… just not all at the same time. Angela Yuriko Smith is hosting this free, virtual conference that maps out how to define and find your next publishing quest. The event ends with the first ever Linzner Awards from Space and Time Magazine. Explore the Neighborhub while you wait: https://authortunitieshub.com/.


    Angela Yuriko Smith

    📚 How To Be an Authortunist - https://amzn.to/3ArZy8V

    ✍️ Authortunities on Substack -

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    12 分
  • A Podcast Without Video — Why?
    2024/10/30

    Does your podcast really need video? | BrandStack Podcast - 004

    Ross Brand shares four reasons why your podcast really does need video. Follow me on Substack: https://rossbrand.substack.com.

    🎬 Watch the video: https://www.youtube.com/watch?v=VGykF0pb1mk

    📚 My Books:

    → Video Podcasting Made Easy: https://geni.us/vidpod

    → 100 Livestreaming & Digital Media Predictions, Volume 4: https://geni.us/100v4

    ⚙ Resources for Creators & Authors:

    → https://livestreamuniverse.com/resources

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    6 分
  • World Series Special
    2024/10/24

    Top 5 Reasons This World Series is Special | BrandStack Podcast - 003

    The transcript below was provided by Substack and cleaned up by ChatGPT.

    Hey Gang,

    The World Series is about to get started, and I wanted to share an interview I did with a legendary player who wore both the Yankees and Dodgers uniforms and pitched in the last three World Series between the two teams. Does anybody know who that player might be? We'll come back to that in just a few minutes.

    Why The 2024 World Series is Special

    But first, I wanted to share why I think this World Series is so special and why there's so much interest in the series between the Yankees and the Dodgers.

    Massive Star Power

    Number one, it's got massive star power. The MVPs and best players in each league are in it: Aaron Judge of the Yankees, Shohei Otani of the Dodgers. You've also got other stars like Juan Soto and Garrett Cole on the Yankees' side, Mookie Betts and Freddie Freeman on the Dodgers' side, although Freeman isn't in top form right now. These are among the biggest names in the game. It's going to be exciting to have all these stars under the bright lights.

    Two Best Teams in Baseball

    Number two, it's the two best teams in baseball. The Dodgers and Yankees both finished with the best record in their league during the regular season. Nothing that happened during the playoffs changed the perception that these are the two best teams, and we've got a matchup of the best of the best.

    Broadway vs Hollywood

    Number three, it's New York and L.A. You're talking about the two biggest media markets in the U.S., so the hype and the media attention is going to be massive, and the TV audience should be much bigger than usual for a World Series.

    Storied Rivalry

    Number four, it's a storied rivalry. Great tradition and history, going back to when the Dodgers were in Brooklyn and the two teams would meet in the Subway Series, the World Series, as it was called when two New York teams were playing. You're talking, again, about some of the greatest players in the history of the game: Mickey Mantle, Yogi Berra, Jackie Robinson, Sandy Koufax—although Koufax was more so in the 60s after the move to L.A. There's only been one perfect game in the entire World Series, and that was Don Larsen of the Yankees beating the Dodgers in Game 6 of the 1956 World Series. There's also the famous play where Jackie Robinson steals home off Whitey Ford, and Yogi swore till his final day that he got the tag down and got Robinson out, but he argued to no avail, and Jackie Robinson was safe. That was the 1955 series, the one World Series between the Yankees and the Brooklyn Dodgers, in which the Dodgers broke through and won the series. I believe they were 6-1, the Yankees against the Dodgers in the World Series when the Dodgers were in Brooklyn. The Yankees lead 8-3 overall between the two teams.

    It’s Been 43 Years

    And number five, this doesn't happen very often. These two teams haven't met in the World Series in 43 years. The last three times they met—'77, '78, and '81—the Yankees won in '77 and '78, and the Dodgers won in '81. If memory serves me correctly, in both '78 and '81, the team that won the first two games ended up losing the series and losing the next four straight games. Of course, the biggest memory, the greatest memory most people have who were around for those series, was Game 6, 1977, when Reggie Jackson hit three home runs off of three different Dodgers pitchers. Again, the Yankees won in '77 and '78. The Dodgers bounced back and won in 1981.

    The Interview

    So I want to bring up an interview that I did. I did this back in 2017 in October, just before the World Series back then. It was with a player who...

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    7 分
  • Kim Doyal | Grow Your Audience with Newsletters and Email Marketing
    2024/10/23

    BrandStack Podcast - 002

    In this episode, I sit down with Kim Doyal, a seasoned podcaster and editor of The Spark newsletter. Kim has extensive experience navigating the world of email marketing and newsletters, and we dive into her strategies for building loyal audiences, embracing imperfection, and exploring the right tools for creators.We cover a lot of ground in this conversation, including the evolution of newsletters, the rise of platforms like Substack, and how AI tools are transforming content creation.

    Whether you’re new to email marketing or looking to refine your strategy, Kim’s insights will leave you inspired and ready to take action. She also discusses the opportunities and challenges of using platforms like Substack and the value of creating content that resonates with her audience.

    In addition to The Spark, Kim also publishes Women, Wisdom, and Wealth and Imperfect, focusing on financial psychology and personal growth. You can find all three newsletters here on Substack.

    Key Takeaways:
    • The difference between newsletters and email marketing: Newsletters are publications that come out on a regular schedule, while email marketing is often geared toward solo broadcasts and direct conversions.
    • The power of newsletters: Consistency and structure make newsletters a key tool for audience building.
    • A Vote for Substack: Kim’s going all-in on Substack because of its social features and community-building potential,
    • Substack book on the way: Kim is creating a visual guide to Substack to help new users navigate the platform and understand many of the features that confuse even experienced users.
    • AI in email marketing: Kim touches on the balance between using AI tools and maintaining a personal connection with your audience.

    Links from this episode:
    • Kim Doyal on Substack
    • The Spark newsletter by Kim Doyal
    • Women, Wisdom, and Wealth newsletter by Kim Doyal
    • Imperfect newsletter by Kim Doyal
    • Kim’s website

    Ross’ Links:
    • Ross Brand on Substack
    • BrandStack | Books & Broadcasts - newsletter by Ross Brand
    • Resources - gear & software recommendations for creators
    • Video Podcasting Made Easy - book by Ross Brand & Kevin Kolbe
    • 100 Livestreaming & Digital Media Predictions, Volume 4 - book by Ross Brand
    • Livestream Universe - Ross’ main website
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    1 時間 43 分