Reputation Matters

著者： Mitu Samarnath Jha & Anupam Gupta
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  • Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5
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あらすじ・解説

Stories and Strategies for Reputation Management Watch us on YouTube - https://youtu.be/dmWcJokFe2c?si=nFzdrUp2Qav5kLd5
マネジメント リーダーシップ 経済学
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エピソード
  • Mastering the Art of Corporate Narratives

    Mastering the Art of Corporate Narratives
    2024/11/26
    In this episode of Reputation Matters, we explore the evolving concept of 'narrative' in the corporate world with Mitu Samarnath Jha, founder of Eminence Strategy Consulting. Discover how narratives have shifted from one-way communication to dynamic, two-way interactions in today's digital age. Through insightful discussions and real-life case studies, including the Bhavish Aggarwal vs. Kunal Kamra social media spat, we delve into the importance of narrative control, the impact of repeated incidents on reputation, and the balance between short-term crises and long-term brand building. Tune in to learn strategies for managing corporate narratives, drawing lessons from both historical and contemporary examples. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 分
  • Cyber Crises: Lessons from AIMS & CrowdStrike

    Cyber Crises: Lessons from AIMS & CrowdStrike
    2024/11/06
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy discusses two major cyber incidents—AIMS Delhi's 2022 data breach and CrowdStrike’s software update failure. They share insights on crisis management, the importance of cybersecurity architecture, and how organizations can protect their reputations. Learn from these cases and discover essential lessons on leadership, communication, and safeguarding data in today’s tech-driven world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    23 分
  • Controversial Advertisements

    Controversial Advertisements
    2024/10/23
    In this episode of Reputation Matters, host Anupam Gupta along with Mitu Samarnath Jha, founder of Eminence Strategy analyse 3 controversial ad campaigns from Zara, Layer'r Shot, and Amul. Discover how these brands navigated public backlash and the lessons learned about the impact of advertising on brand reputation. From Zara's insensitive backdrop during a sensitive geopolitical time to Layer'r Shot's controversial portrayal of gender dynamics, and Amul's bold geopolitical stance, this episode unpacks the critical role of timing, messaging, and public perception in crisis management. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 分

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