Jonathan Zamir is the founder and managing partner of real estate investment firm Keystone Equities. Keystone operates as both a private equity and private credit platform and focuses on acquiring, redeveloping, and repositioning commercial and residential properties in key U.S. markets while also originating and managing debt investments. Under Jonathan’s leadership, the firm has grown a diverse portfolio emphasizing value creation through strategic investment, hands-on management, and disciplined financing.

Prior to founding Keystone in 2010, he started his real estate career with The Moinian Group as portfolio manager and gained practical, street smart knowledge in property management and operations. Then he led acquisitions at Infinity Real Estate, a prominent real estate private equity firm that gave him the book smarts to succeed. He also graduated Magna Cum Laude with a Bachelor of Science degree from NYU Stern’s School of Business and received a Graduate Certificate in real estate from NYU’s School of Continuing Professional Studies.

Born and raised in New York City, Jonathan resides in Great Neck, Long Island with his wife and their three kids.

Insights from Jonathan Zamir on Building Your Reputation

As Principal of Keystone Equities, Jonathan Zamir leads all major decisions related to deal sourcing, debt financing, co-investment opportunities, and key transactional matters. He also oversees the firm's overall operations while managing the day-to-day responsibilities of running the business.

In this episode of The Dealmakers’ Edge, Aaron Strauss sits down with Jonathan to discuss his journey in commercial real estate, the power of relationship-building, and the importance of authenticity in business. Jonathan shares valuable insights from his early career, detailing his transition from various roles in the industry to establishing his own firm. The conversation explores the challenges of attracting and managing institutional capital, navigating market cycles, and maintaining a strong reputation in an ever-evolving industry.

2:23 – Jonathan’s early career lessons and foundational experiences

7:54 – The importance of financial acumen and business planning before going independent

10:42 – Transitioning to institutional investment and structuring deals to attract capital

17:48 – Challenges in real estate, including deal failures and market shifts

25:11 – Keystone’s current market strategy and competitive advantage in deal execution

29:29 – The role of reputation, vulnerability, and authenticity in building strong business relationships

Mentioned In Reputation and Relationship Building in Commercial Real Estate with Jonathan Zamir

Keystones Equities, LLC | LinkedIn

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