エピソード

  • Why do so many retail stores fail? Its mostly of their own making!

    Why do so many retail stores fail? Its mostly of their own making!
    2022/06/16

    Right now many stores have had to close their doors due to the pandemic, but in other cases, it was due to their own mistakes. This episode covers the number one reason I have observed as to why so many retail stores fail. 
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    6 分
  • Focus on spend, not customer numbers

    Focus on spend, not customer numbers
    2022/06/16

    More customers would be nice, but getting each one to spend more is far easier to achieve. A 10% growth in average spending will give you a far better ROI than a 10% growth in customers as the ways to achieve this are generally FREE! 
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    6 分
  • Why discounting or running sales are a disaster

    Why discounting or running sales are a disaster
    2022/06/15

    Discounting or running a sale are the greatest ways to kill your profits. You might temporarily increase foot traffic to your retail store but your profits will seriously suffer. Let me explain. 
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    3 分