『Revenue Rewired』のカバーアート

Revenue Rewired

Revenue Rewired

著者： Jay Feitlinger and Sarah Shepard
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このコンテンツについて

 Reimagine how you approach marketing, sales, and growth with Revenue Rewired. Hosted by StringCan Interactive’s CEO Jay Feitlinger and COO Sarah Shepard, this podcast dives into the biggest challenges mid-market B2B companies face. Each week, we break down complex strategies into actionable insights to help you align your business, maximize ROI, and drive measurable growth. No jargon—just straight talk to fuel your revenue engine. Tune in and take your business to the next level.Jay Feitlinger and Sarah Shepard マーケティング マーケティング・セールス 経済学
エピソード
  • Ep 14: Stop Scaling What’s Broken

    Ep 14: Stop Scaling What’s Broken
    2025/06/05

    Is growth your goal—or your biggest risk?

    You’ve got budget. You’ve got targets. The pressure to grow is real. But if your systems are already misfiring, scaling won’t fix them—it’ll make the cracks deeper.

    In this episode, we break down the most common reason growth efforts backfire: leaders scaling broken systems. Before you hire, spend, or launch—pause. Audit your funnel. And fix what’s already slowing you down.

    In this episode, you’ll learn:

    • 3 signs you’re scaling chaos instead of alignment

    • How to run a pre-scale audit in under 30 minutes

    • What smart growth actually looks like behind the scenes

    • What to fix before you say yes to more

    Don’t scale anything until you’ve heard this.

    Email: ⁠podcast@stringcaninteractive.com⁠

    Website: ⁠www.stringcaninteractive.com⁠

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    32 分
  • Ep 13: The Claw Machine Fallacy: Why More Leads Don't Equal More Revenue

    Ep 13: The Claw Machine Fallacy: Why More Leads Don't Equal More Revenue
    2025/05/29

    Remember the arcade and the claw machine? You spend a fortune trying to grab that one perfect prize, but all you get is a limp plastic keychain—or worse, nothing at all. That’s what most lead gen feels like today.

    This episode reframes an old-school lead gen metaphor: marketing isn’t a vending machine—it’s more like a claw machine: flashy, exciting, and tempting, but only effective when you play it with precision.

    In this episode, you’ll learn:

    • Why chasing lead volume leads to wasted spend and pipeline noise

    • What actually defines a high-quality lead

    • How to refocus your strategy on conversion-ready prospects

    • Where smart CROs are shifting budget for real impact

    • How to move your team from gambling to strategic targeting

    If your team is still pouring money into a machine and crossing their fingers, this episode is for you.

    Email: ⁠podcast@stringcaninteractive.com⁠

    Website: ⁠www.stringcaninteractive.com⁠

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    32 分
  • Ep 12: The Ghost Handoff: Your Most Expensive Sales Leak

    Ep 12: The Ghost Handoff: Your Most Expensive Sales Leak
    2025/05/22

    Handoffs are where good deals go to die. In this episode, Sarah and Jay unpack the “ghost handoff”—the invisible pipeline killer between marketing, sales, and ops. They’ll show you how to spot it, stop it, and finally build accountability across your GTM. If you’re a CRO, CMO, or Sales Exec tired of chasing leads that vanish mid-funnel, this one’s for you.

    Website: ⁠www.stringcaninteractive.com⁠

    Email: ⁠podcast@stringcaninteractive.com⁠

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    32 分

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