Welcome back to The Fun CPA Podcast! This week, host Yuri Kapilovich is joined by Rory Henry!

Rory is a Certified Financial Planner™ and a Behavioral Financial Advisor (BFA™), is a director at Arrowroot Family Office and co-founder of AFO Wealth Management Forward.

Originator of the Advis-ROR®, methodology (Return on Relationship). Rory has been in the tax and financial advisory profession for nearly two decades. He has created a unique program to help accounting professionals incorporate holistic wealth management and proactive planning services into their practices.

He is the author of the forthcoming book "Holistic Guide to Wealth Management," a comprehensive resource with contributions from over 24+ thought leaders in accounting, wealth management, and behavioral finance. He hosts the AFO Wealth Management Forward podcast, and has been published in numerous financial and accounting media outlets, including Accounting Today, CPA Trendlines, Intuit Tax Pro Connect, and Financial Advisor Magazine,
among others.

In this week’s episode, Yuri and Rory explore Rory’s unique positioning as a family office director. Rory isn’t your average family office operator, however – and he details what he does and how what he’s doing will soon be the future for small to medium-sized businesses.

Episode Highlights:

0:00 - Introduction
1:08 - Episode beginning and intro to Rory
3:42 - What a family office is
8:23 - “You are the financial first responder”
9:41 - Behavioral finance and making decisions
13:42 - Focusing on your “future state”
15:14 - Rory’s “values exercise”
21:33 - “The 4 R’s”
23:58 - Private equity and accounting
28:29 - “Every client is different”, AI and customer service
29:57 - Why accountants are positioned well now
33:09 - Episode wrap-up

ABOUT HOST YURI KAPILOVICH

Yuri, aka #thefuncpa, has been in the accounting profession for over 15 years and has seen, first hand, the challenges the profession brings. After seeing that no firm was fitting the bill, Yuri set out to do things his own way with his firm K&A and the journey began with LinkedIn posting at the front end.

Yuri is proud to bring you #thefuncpa podcast highlighting the fun and all the amazing opportunities our profession can bring us all.

CONNECT WITH YURI KAPILOVICH
LinkedIn: https://www.linkedin.com/in/ykapilovich/
Website: https://www.thefuncpa.co/

CONNECT WITH RORY HENRY
LinkedIn: https://www.linkedin.com/in/roryshenry/
Website: https://advisror.com/