Imagine if every client paid you between $500 and $800 every month. That’s a reality for the gyms on this month’s leaderboard.

In today’s episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper shares the Top 10 leaderboard for average revenue per member (ARM).

With a mean ARM of $608 and an average client headcount of 58, our leaders are focusing on high-value options beyond group training, such as one-on-one and semi-private coaching.

These options help high-value clients get to their goals faster, while boosting your ARM. And if a group client isn’t happy with progress, it's easy to offer them more attention by suggesting premium options in goal review sessions.

Tune in to the full episode to hear more tips for boosting your gym’s ARM.

Links

Gym Owners United

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00:23 - ARM and 1-on-1 coaching

02:12 - ARM leaderboard

04:14 - Showing what is possible

07:58 - Response from top gyms

10:55 - Confusing method with model

Want more gym members without slashing your prices? Discounts can undermine your gym’s value, hurt your profit margins and attract the wrong clients. There’s a better way.

In this episode of "Run a Profitable Gym," host Mike Warkentin is joined by John Franklin, chief marketing officer at Two-Brain and Kilo.

John shares four proven strategies to help you attract and retain new clients without offering discounts: events, holiday challenges, New Year’s Day check-ins and black card referral campaigns. He lays out examples of each tactic and offers practical tips for implementation at your gym.

John’s advice is clear: Focus on attracting high-value members who will stay for years instead of using discounts to lure in low-paying coupon clippers who won’t stick around.

For more support on running a profitable gym without discounts, get Chris Cooper’s free guide "The Gym Owner’s Guide to a Discount-Free Black Friday" by joining Gym Owners United, linked below.

Links

Gym Owners United

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01:10 - Get more clients before 2025

06:08 - Holiday nutrition challenge

09:09 - New Year’s Day check-in

12:55 - Duplicate your best members

16:05 - Execution matters the most

Slashing prices for Black Friday is a mistake if you sell coaching.

Discounts attract the wrong clients and teach the right clients to wait for sales instead of renew memberships at full price.

Worse, the discount comes out of your profit. The government still gets paid if you cut your rates, and so does the landlord. But you take home less money.

In this episode of "Run a Profitable Gym," Chris Cooper explains exactly what to say when people ask for discounts—use his lines word for word.

He also tells you what to do instead of gutting your profit. Hint: Build value so you attract great clients who will pay full price and stay for years.

Links

Chris Cooper's e-book "The Gym Owner's Guide to a Discount-Free Black Friday" will be available Nov. 19 here: Gym Owners United

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2:40 - Stay away from discounts

9:28 - The discount snowball

13:35 - "We don’t play those games"

18:23 - Discounts can stop you from giving

24:11 - "Feeling the discounts"