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Becoming a music journalist isn’t for the faint-hearted. And running your own online magazine is 100 times the effort. Starting your own magazine is a rewarding way to get into dance culture, especially if DJing isn’t your bag. But there’s a myriad of things that could go wrong when starting your own online magazine. That’s even if you can get the thing started in the first place. Web design, writing, graphics, newsletters… The list goes on. These are all things you need to think about if you want to run a successful online magazine. Our guest on this show is Mike Tomlinson, the founder and head of Zone Focus. An online magazine that aims to shine a light on underground music in the North West and beyond. Mike shares the Zone Focus journey, offers some tips for others looking to start their own magazine, and he shares the reasons why he’s adding a record label into the mix. Are you thinking about building an online brand but don’t know where to start? This show is for you. Maybe you’d like to get into music journalism and want to hear some stories from someone who’s seen it all, check out the podcast. Or, maybe you’d just like some insights into the club scene in the North West. We got you covered.