10 Essential Marketing Strategies to Elevate Your B&B Bookings – Part 2

Are you a B&B owner looking to stand out? This blog is for you! Managing a B&B is about creating memorable experiences, but attracting and retaining guests takes strategic marketing. Here, we share 10 budget-friendly strategies from Maggie Taylor and Mark Vallance on the Rock at Business Podcast.

Understanding Your Guests

Today, personalization is key. Tailor marketing by understanding your ideal guest, aligning your B&B’s offerings with their desires.

Tip Number 6: Have A 'Things To Do' Page, But Keep It Current

Keep Your 'Things To Do' Page Current - Update your activities page with fresh events and popular spots. Categorize activities to make it easy for guests.

Tip Number 7: Ask For Reviews, But Don't Get Them Until After The Guest Leaves

Ask for Reviews - Request reviews soon after guests depart to avoid platform flags. Make it easy with multiple review options.

Tip Number 8: Show Your Personality

Show Your Personality - Share your story and passion on your website’s ‘About Us’ page. Pictures, stories, and videos help guests connect with you.

Tip Number 9: Use Short Videos To Show The Guest Experience

Utilize Short Videos - Create short, captivating videos offering a sneak peek into your B&B. A 30-second tour can entice guests to book.

Highlight WOW Factors
Save a few surprises for arrival to create memorable ‘wow’ moments.

Tip Number 10: Offer Seasonal Or Themed Packages

Seasonal or Themed Packages - Offer special packages tied to seasons or local events, from cozy winter escapes to Easter break deals.

Continuous Engagement - Stay Active on Social Media - Consistently share updates, guest stories, and features of your B&B to stay visible and engaging.

Surprise and Delight - Small gestures like local gifts or personalized notes leave lasting impressions.

Book Now!

Clear Call to Action
Make sure your website clearly encourages visitors to book their stay.

Join a Business Community
Connect with networks like the Rock at Business community on Facebook for support and idea-sharing.

With dedication and creativity, these strategies will boost your B&B’s visibility and appeal. For more tips, subscribe to the 'Rock at Business Podcast' and join the Rock at Business community. Until next time, keep thriving with these actionable insights!

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Mark on LinkedIn: https://www.linkedin.com/in/mark-vallance-63508839/

Maggie on LinkedIn: https://www.linkedin.com/in/maggie-taylor-37b52a4b/