『SKUFood Talks: Paul Armstrong Part 1』のカバーアート

SKUFood Talks: Paul Armstrong Part 1

SKUFood Talks: Paul Armstrong Part 1

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This episode of SKUFood Talks is with Paul Armstrong, President of AMCA sales & marketing. Paul has great experience as a food broker and he shares some insights into what brokers do and how to develop mutually beneficial relationships that get more products in the shopping cart.

We discuss:

  • The role of a food broker
  • How the role of food brokers has evolved
  • Finding a food broker
  • Developing the relationship between the supplier and food broker
  • Fees for food brokers
  • Retail coverage
  • The ideal principal or supplier
  • Maximizing the value from food brokers

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