STOP Screening Calls if You Want to Grow Your Photography Business

Agree? As a business owner, you can't afford to miss out on potential clients. But that's exactly what happens when you screen calls or limit your availability.

The truth is, many clients expect a prompt response these days. If you don't answer, they'll simply move on to the next photographer. You could be losing out on big opportunities without even realizing it.

Here's what most people miss: Some of the best leads can come outside of traditional 9-5 business hours. Clients are busy too, and may only have time to call in the evenings or on weekends. If you're not accessible, you're missing a huge chunk of your potential customer base.

The solution? Treat every phone call like a job interview. Answer promptly, be enthusiastic, and demonstrate your commitment to providing an exceptional experience. Use a separate business line if needed, and make sure you're also available via text for quick back-and-forth.

The bottom line is, accessibility is key when running your own photography business. Don't let unnecessary screening or limited hours hold you back. Be there for your clients, day or night, and you'll see your bookings - and your revenue - start to grow.