Dave "CAC" Kellogg and Ray "Growth" Rike recently did a LIVE episode of SaaS Talk with the Metrics Brothers at the Baker Tilly Technology Finance Symposium in San Francisco. The topic of their discussion was aligning Finance and the Go-to-Market functions and included how SaaS metrics can be used as a core "alignment" strategy.

During this "extended" version of SaaS Talk with the Metrics Brothers, Ray and Dave discussed several different strategies to align Finance and the GTM functions, including:

• What is alignment
• What isn't alignment
• Real-life stories on what misalignment looks like
• Putting "Strategy" back into Strategic Planning
• Strategic Planning Frameworks to consider
• SaaS Performance Metrics Framework to consider

If you are a CFO or GTM executive leader - this live conversation is full of interesting ideas, experiences and of course a few attempts at humor by the Metrics Brothers!

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Stock-based Compensation (SBC) has been a hallmark of the SaaS and Cloud industry since the early days. Stock Options, Restricted Stock Units, Strike Price, and vesting periods continue to be a key discussion point for potential hires. Today's episode covers how Stock-based compensation impacts Operating Expenses on the Income Statement...and how SBC can impact SaaS metrics.

Dave "CAC" Kellogg and Ray "Growth" Rike dive into the details of Stock-Based Compensation in today's episode including:

• What is Stock-Based Compensation (SBC)
• How does a company pay/account for SBC
• What kind of expense is Stock-Based Compensation
• Where does SBC show up on an Income Statement
• How can SBC impact SaaS metrics

Stock-Based Compensation can be a very complex and nuanced topic, but if you are a SaaS executive, a SaaS employee with stock options, or a SaaS company investor, this conversation and episode is full of detailed insights.

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B2B SaaS Benchmark reports are popping up like mushrooms - but how do you know if the benchmark report is good, contains valuable insights and how to use the benchmarks to inform your own objectives and SaaS metrics goals?

Dave "CAC" Kellogg and Ray "Growth" Rike take on a topic that is near and dear to their hearts and discuss several key factors that are a tell for a good benchmark report including:

• Top things to consider when reading a benchmark report
• Attributes of a good benchmark report
• Attributes of a "not so good" benchmark report
• Benchmark utilization best practices
• Good Benchmark reports to review

If you read benchmark reports and use them in helping to establish goals and objectives in your B2B SaaS company - this episode is a must listen!

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