Lee engages in a great conversation with Tommy, a video testimonial expert originally from Leeds, now residing in Malta. Tommy shares his unique journey from a challenging upbringing to discovering the power of video testimonials in business. He emphasises the importance of creating a safe space for clients to express their feelings and experiences, which ultimately leads to authentic and impactful testimonials. Throughout the discussion, Tommy provides valuable insights on how to maximise the effectiveness of video testimonials, the significance of emotional connection in storytelling, and the art of asking the right questions.

KEY TAKEAWAYS

1. Importance of Emotional Connection: Building a safe space for clients to share their feelings and experiences is crucial. This emotional connection leads to more authentic and impactful video testimonials.

2. Value of Real Results: Effective video testimonials focus on concrete outcomes rather than abstract benefits. Testimonials should highlight specific results, such as increased leads, reduced stress, or improved relationships.

3. Maximizing Testimonials: To get the most out of video testimonials, ensure they are easily accessible to clients and suppliers, incorporate them into webinars, and reuse the entire interview content for additional marketing materials.

4. Ongoing Relationships: Maintaining strong connections with clients is essential. Regular check-ins and accountability help ensure that clients utilise the services they’ve paid for, leading to better outcomes and referrals.

5. Storytelling Through Questions: Asking open-ended questions that encourage clients to share their stories and feelings can reveal deeper insights. This approach not only enhances the quality of testimonials but also fosters a more engaging and relatable narrative.

BEST MOMENTS

"What I noticed was that after a short amount of time, the way he wrote sounded like the way I talked. And I liked that. The light bulb went off."

"How do you make somebody feel safe? Because in every business, we want everybody to feel safe and that they can contribute their thoughts."

"A great testimonial talks about real results, not abstract ones that are kind of all feel good, but no substance."

"I realised that the trick to getting people to hang around longer with you was to get them to open up and feel like they were the ones who had the spotlight."

"It's all about connection and relationships... It's about how you deal with people."

HOST BIO

You can contact Lee Houghton on 07813342194 Lee@leehoughton.com https://www.linkedin.com/in/lhoughton/

For the last 15 years, I have been a multi-sector internal or external business improvement consultant, building the improved capability of individuals, teams and businesses.

In my spare time, I enjoy spending time with my two young children Jack & India. I also enjoy listening to and reading business & personal development material.

Lee Houghton is “THE Business Problem Solver”, a Management Consultant, CX Specialist and Keynote Speaker.