Cass Quilty didn’t inherit a thriving business. She bought a broken one, with one GP, ugly signage, and zero margin for error. What followed is the kind of ownership story few people talk about: locum disasters, cash flow gymnastics, and late-night imposter syndrome. But also, the step-by-step rebuild that turned her clinic into a 7-GP success.
If you’ve ever thought, “This is too hard,” this episode proves you’re not alone, and shows how to fix it.
In this episode, Dr. Sachin Patel sits down with Cass Quilty, owner of Forest Hill Family Clinic, who brings the raw, real, and refreshingly practical story of buying and scaling a struggling practice into a thriving, seven-GP powerhouse.
Cass shares her early days - paint fumes, flyer drops, and all - as she rebuilt a business that had lost its soul. They dive into what it really takes to turn around a clinic, how she mastered recruitment and retention with culture as her secret weapon, and the underrated power of follow-up in securing growth opportunities.
From cash flow scrambles to winning the GP lottery with a walk-out from a rival clinic, Cass shows us that persistence plus strategy beats perfect timing every time.
In this episode of the Scale My Clinic Podcast, you’ll learn:
- How to assess a struggling clinic’s real potential, negotiate smart to reduce risk, and create your five-year plan for turnaround, even when the numbers look bleak (00:30)
- The first-year rebuild plan that keeps your doors open and your team loyal (09:36)
- Why buying patients beats posting ads and how to recruit GPs that stay (16:07)
- How the right coaching structure can unlock consistency, clarity, and confidence (22:46)
- How to create scalable revenue streams that keep growth steady and sustainable (44:57)
Whether you're at the edge of burnout or on the cusp of expansion, this one’s for every Practice Owner who’s ever thought, “There’s got to be a better way.”
If you haven’t listened to our previous episode talking about The P&L Doesn’t Lie: Why Financial Clarity Is the Foundation of Freedom, go back and check out Episode 61.
ABOUT CASS QUILTY
Cass Quilty is passionate about supporting GPs and creating flexible, efficient work environments in primary care. As the Practice Manager at Forest Hill Family Clinic, she has a proven track record in successfully establishing, managing, and merging clinics. Cass uses tools like Cubiko to gain data-driven insights, helping her team deliver high-quality chronic disease management and patient care. She’s always exploring new opportunities and partnerships within general practice.
WHERE TO FIND CASS QUILTY- LinkedIn: https://www.linkedin.com/in/cassquilty/
- Website: https://www.foresthillclinic.com.au/about/
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