Pull up a chair and join us as we navigate the thrilling world of digital and online media with none other than Brian Halvey, the CTO of WordPress VIP. We take an extraordinary trek through Brian's illustrious career, unpacking his groundbreaking work with heavyweights such as TMZ, Business Week, and TV Guide. You’ll get an insider’s look at WordPress VIP, understanding its design for large, high-traffic businesses, and how it provides an unsurpassed platform for companies reaching millions of customers.

Brian really opens the vault on this one, offering invaluable insights from his experience building startups and media brands. You'll be gripped as we dissect the triumphs and trials of growing from zero to one, emphasizing the critical role of setting clear goals. We take the conversation a notch higher, exploring the concept of iteration and the importance of a minimum viable product. You'll learn why feedback isn’t just valuable; it’s vital for growth and constant improvement.

But that's not all - we also pull back the curtain on the often-misunderstood world of lifestyle businesses. Brace yourself as we engage in a candid discussion around the pressures to scale, the implications of taking on investors, and the realities of selling a business you’re profoundly attached to. Whether you're an entrepreneur, a digital media enthusiast, or just a keen learner, this is a conversation you don't want to miss. Tune in and be part of this enlightening journey with Brian Halvey.

If you have any questions or need help with Word Press VIP, you can contact Brian or the Word Press VIP team using the following methods:

•Website: https://brianalvey.com

•Website: https://wpvip.com

To keep up to date with the podcast, you can follow us on Spotify, Acast, or wherever you get your podcasts. You can also find us, Powered by Coffee, the team behind Scale: The Modern Media Podcast on LinkedIn, Twitter, and YouTube.

If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn, Twitter, Mastodon or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Curious about using specialised content analytics over generic alternatives? How can Content Analytics influence your strategy? Join us as Neil Powell, a solutions engineer at Parsely, highlights the nuances of content versus web analytics and underscores the immense value a dedicated content analytics tool can bring to an editorial team.

About Neil

Neil Powell is a seasoned solutions engineer at Parse.ly and Automattic, a web-based content analytics platform. With a background in publishing, Neil later moved into a product management role, which led him to his current focus on content analytics. He has unique expertise in understanding the nuances of content and web analytics and advocates for the importance of data in shaping content strategies.

If you have any questions or want to reach out to Neil directly you can find him at

• Parse.ly
• Parse.ly on Linkedin
• @Parsely on Twitter

You can find show notes, transcript and more on this episodes page at https://poweredbycoffee.co.uk/podcasts/scale/19-publish-content-analytics-neil-powell-parsely/

To keep up to date with the podcast, you can follow us on Spotify, Acast, or wherever you get your podcasts. You can also find us, Powered by Coffee, the team behind Scale: The Modern Media Podcast on LinkedIn, Twitter, and YouTube.

If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn, Twitter, Mastodon or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk

Hosted on Acast. See acast.com/privacy for more information.

Discover the secrets of monetising your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the makers of Leaky Paywall for WordPress. Peter shares the fascinating story of how Leaky Paywall was developed to help universities publish content online and how it has evolved into an essential tool for publishers to control content access and profits

About Pete

Pete Ericson is the founder and CEO of ZEEN101, the creators of Leaky Paywall for WordPress. With over two decades of experience in the web development industry, Pete has been instrumental in developing innovative solutions for online content publishing and monetisation. His expertise in paywall strategy, digital subscriptions, and maximising revenue for niche publishers has helped many publications successfully navigate the challenges of the digital age. Under Pete's leadership, Zeen101 has evolved into an integrated platform for publishers, offering an essential tool for controlling content access and generating profits from their readership

If you have any questions or want to reach out to Pete directly you can find him at

• Leaky Paywall
• Leaky Paywall on Twitter
• Pete on Twitter
• Pete on Linkedin

You can find show notes, transcript and more about Paywalls and Publishing on this episodes page a https://poweredbycoffee.co.uk/podcasts/scale/publisher-monetisation-paywalls-pete-ericson/

To keep up to date with the podcast, you can follow us on Spotify, Acast, or wherever you get your podcasts. You can also find us, Powered by Coffee, the team behind Scale: The Modern Media Podcast on LinkedIn, Twitter, and YouTube.

If you'd like to talk code or site solutions with Stewart directly, he can be found on LinkedIn, Twitter, Mastodon or you can email the Powered by Coffee team: coffee@poweredbycoffee.co.uk

Hosted on Acast. See acast.com/privacy for more information.