Ever wondered how to find a virtual assistant who truly elevates your business? Join us as we chat with Stefan Van der Heyden, the brilliant founder of Virtue Staff. Stefan pulls back the curtain on his game-changing approach to sourcing top-tier virtual assistants, sharing just how his team filters through 40,000 applicants each month to bring you the best of the best. Learn the secrets behind their competitive rates of $12 to $15 per hour and discover why quality and impact matter more than ever in today’s virtual workspace.

Stefan doesn't just stop at the vetting process; he dives deep into the art of building a high-performing VA team. We'll explore why committing VAs to a minimum of 20 hours a week is crucial for both stability and exceptional performance. The conversation goes beyond hiring, covering the vital steps of training, creating Standard Operating Procedures (SOPs), and aligning your delegation strategies with your core business values and mission. Plus, Stefan shares how business coaches at Virtue Staff are helping clients streamline their processes for maximum efficiency and success.

But there's more to Virtue Staff than just business. Discover how they are making a real difference with their philanthropic efforts, like the recent relief fund for a typhoon-hit region in the Philippines. Stefan walks us through the straightforward, satisfaction-guaranteed hiring process at Virtue Staff, ensuring a seamless experience for clients. As a cherry on top, Stefan shares a delightful personal story about finding the best tacos in Phoenix. Tune in for a rich blend of business insights, heartfelt stories, and actionable advice that will inspire you to rethink your approach to virtual assistance.

Connect with our Guest: Stefan Van der Heyden
LinkedIn: https://www.linkedin.com/in/stefan-van-der-heyden/
Virtue Staff: https://www.virtuestaff.com/

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Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
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TEAM Referral Network - SD
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Ready to supercharge your Black Friday sales strategies? Discover how to turn the biggest shopping event of the year into a golden opportunity for your business. You'll learn how to leverage online sales trends, capitalize on a 9% year-over-year increase in digital shopping, and understand the power of an average 31% discount rate to convert potential clients into loyal customers. Reflecting on our favorite Black Friday finds, from essential business SaaS products to exclusive concert tickets, we share insights on how both online and brick-and-mortar businesses can maximize this shopping frenzy.

Unlock the secrets to adding unprecedented value to your offerings without slashing your prices. Imagine bundling consulting sessions with courses, offering exclusive VIP days, or launching group coaching programs with enticing early bird pricing—these creative strategies can help you stand out this Black Friday. We also dive into the renewed interest in webinars as a powerful engagement tool and discuss innovative holiday-themed offerings designed to captivate and retain your clients. Plus, find out why discounted speaking packages and expertly executed masterminds can be game-changers for your business.

Get equipped with essential tools and timelines to ensure your Black Friday campaign is a smashing success. We'll guide you through a comparison of top email marketing platforms like MailChimp, ConvertKit, and Amplify, and introduce you to landing page creators like LeadPages and ClickFunnels. Master social media scheduling with tools like MetroCool, AgoraPulse, and PromoRepublic, and create stunning visuals using Canva and Adobe Spark. With our comprehensive timeline, starting six to eight weeks in advance, you'll be ready to build buzz and execute a flawless launch. Tune in to Scale Up Strategies and take your Black Friday sales to the next level!

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TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of podcasting.

With insightful statistics from Edison Research, we highlight how guest appearances can expand your reach and build your brand without breaking the bank. Plus, we emphasize the importance of offering something free to your audience to attract your ideal clients.

We break down the art of crafting a compelling podcast narrative, teaching you how to captivate listeners with dynamic stories and active listening. Learn the essentials of preparation to avoid rambling and make your message impactful. Additionally, we explore effective ways to promote your appearances, from sending thank you notes to leveraging your network for more guesting opportunities.

Uncover the secrets to finding and securing gigs on platforms like Podchaser and Podmatch, and understand why personalized pitches are your golden ticket to becoming a sought-after podcast guest. Don't miss these actionable tips to elevate your podcast guesting game!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Ever wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a robust and controllable email list. Learn about the different forms lead magnets can take—eBooks, guides, checklists, and cheat sheets—and why offering truly valuable resources is key to making a lasting first impression.

But it doesn't stop there. We'll guide you through the entire process of creating and integrating lead magnets into your email funnels, ensuring you stay on brand and effectively distribute your valuable content. Understand the importance of nurturing email sequences and tracking metrics like open and conversion rates to refine your strategy. With practical tips and personal anecdotes, we aim to equip you with the knowledge to get started confidently. Stay focused, stay motivated, and above all, stay caffeinated as we journey together towards greater success! Cheers!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out.

Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9LTVeKdM

And check out this full episode: https://youtu.be/qLCL0tJpZU0

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Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

TEAM Referral Network - SD
https://teamreferralnetwork.com/san-diego-region/

Curious about how AI can transform your business? Imagine cutting down hours of mundane tasks and enhancing customer interaction without needing to expand your team. Join us as we, your certified AI consultants, unpack the massive potential AI holds for coaches, consultants, and speakers. We’ll even weave in a cautionary tale about dental mishaps and the importance of night guards—because efficiency and self-care both matter!

Unveil how AI can revolutionize your decision-making processes, from optimizing warehouses to crafting personalized marketing strategies. Discover real-life examples of businesses saving time and money with AI, boosting productivity without replacing human employees. We’ll share some of our top AI tools and tips for setting them up to ensure you get the most out of this transformative technology.

Explore advanced AI tools that can supercharge your business operations. Learn how ChatGPT can go beyond messaging to build social media calendars and perform competitive analysis. Dive into the utilities of Metricool, Beautiful.ai, and Suno for streamlined content creation and analytics. Get insights on leveraging efficiency-boosters like Grammarly, ClickUp, HubSpot, and Salesforce. Whether it's effortless video creation with InVideo AI or enhancing your marketing campaigns with tools like HubSpot and Marketo, this episode is brimming with actionable insights to help you scale up your business. Tune in and transform your business strategy with AI!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

Can you imagine positioning your business so effectively online that potential clients can't help but find you? This episode of Scale Up Strategies promises to equip you with six powerful methods to make your business visible in the crowded online marketplace.

From word-of-mouth marketing to a compelling website presence, Mary and Laura cover the essentials you need to boost your visibility. Plus, our personal story from a recent meetup in San Diego will show you the importance of balancing personal life with your business hustle.

Let's talk about word-of-mouth marketing and personal branding. We reveal how getting known for your expertise—whether it’s LinkedIn consulting or resume writing—can open doors to podcasts, webinars, and speaking gigs.

Our discussion touches on leveraging social media platforms like LinkedIn, Facebook, and Instagram for brand awareness and the power of consistent, strategic posting. Authenticity and relatability are key themes, especially when it comes to engaging with your audience and using hashtags effectively.

To cap it off, we revisit email marketing and podcasting benefits, sharing practical tips and personal anecdotes on how these tools can enhance audience engagement and drive business growth. Learn how to maximize your online presence with LinkedIn newsletters and a well-optimized website. And don’t miss our insights on leveraging AI technology, based on our experiences as certified consultants. Get ready to scale your business with actionable strategies and real-world examples in this packed episode. Stay focused, motivated, and caffeinated!

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program

Ever wondered how to build a personal brand that truly resonates? Join us as we sit down with Lauren Davies, a branding maestro and the visionary behind Lauren Davies Creative, who shares her transformative journey from a teenage vinyl record store owner to a personal branding powerhouse. Having met Lauren at various industry events and over delightful brunches, we recount her inspiring evolution and her ingenious strategies for marketing during tough economic times, like the 2008 recession. This episode is packed with Lauren's invaluable insights into crafting a memorable brand and navigating the transition into the personal branding sphere.

Discover the core principles of creating an authentic online presence that speaks volumes. We highlight the pitfalls of chasing social media algorithms and the importance of staying true to your message and target audience. Lauren emphasizes meaningful engagement over vanity metrics, showing how aligning your content with your passions can lead to real business success. Hear firsthand how prioritizing authenticity can set you apart in a crowded marketplace and lead to genuine connections and collaborations.

Finally, we delve into the essence of self-assessing your personal brand to enhance discoverability and maintain relationships. Lauren shares practical tips on ensuring a streamlined and engaging online presence, from your photos and bios to the functionality of your links. Embrace the concept that everyone already has a personal brand, and learn how to align it with your true self for greater professional fulfillment. We wrap up the episode with heartfelt thanks to Lauren for her wisdom, and a reminder to our listeners to subscribe, rate, and review to keep the conversation flourishing.

Connect with our Guest: Lauren Davies
https://www.linkedin.com/in/ldaviscreative

Podcast:
https://laurendaviscreative.com/show/

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SPONSOR
TEAM Referral
https://teamreferralnetwork.com/san-diego-region/
Are you an entrepreneur or a small business owner? How are you attracting business? Join San Diego's Elite team referral networking group. Don't hire a sales team. Join one Call today 619-731- 0395 or visit team referral networkcom to give your business the boost that it needs. Team together, everyone achieves more.

Thank you for listening to Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers.

If you enjoyed the show - follow, rate, and share our podcast with your network!

We'd love to hear directly from you:
bizscaleuppod@gmail.com


Connect with Laura and Mary on LinkedIn:
https://www.linkedin.com/in/lauraobashore/
https://www.linkedin.com/in/maryfainbrandt/
https://www.linkedin.com/company/scale-up-strategies-the-business-growth-podcast

Thank you to our Sponsors:
Streamyard
Grab your opportunity to elevate your streaming content with Streamyard: https://streamyard.com?fpr=maryfainbrandt

BuzzSprout
Thinking about starting your own podcast or leveling up by switching hosts? Use our code: https://www.buzzsprout.com/?referrer_id=2110162
Receive $20 through BuzzSprout's Refer a Friend Program