• Scaling Influencer Marketing with Callen Boyer of Sway Social | EP 10

  • 2024/10/08
  • 再生時間： 44 分
  • ポッドキャスト

Scaling Influencer Marketing with Callen Boyer of Sway Social | EP 10

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  • Ever wonder how a visionary entrepreneur can transform insights from public relations and creator support into a thriving business? In this episode of Well Coached, Callan Boyer, founder of Sway Social, shares her journey from identifying a gap in the social media management industry to building a company that serves influencers and brands with authenticity and care. Callan reveals the lessons she’s learned about team leadership, financial growth, and balancing personal well-being with business success, offering listeners valuable guidance for navigating the creative industry. What You Will Learn in This Episode: How Callan identified a gap in the market and founded Sway Social The importance of referrals and building a brand division Strategies for fostering trust, motivation, and company culture within a creative team How to support clients during vulnerable moments and maintain team morale The financial strategies behind growing a business while staying profitable Why it’s essential to be selective with clients to maintain company reputation The importance of self-care and maintaining mental health as an entrepreneur Callan’s vision for expanding Sway Social into the music industry and affiliate marketing education for creators Check out Sway Social Follow Sway Social Subscribe on YouTube Visit our Website Check out Chris Weinberg on his socials! Learn more about your ad choices. Visit megaphone.fm/adchoices
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Ever wonder how a visionary entrepreneur can transform insights from public relations and creator support into a thriving business? In this episode of Well Coached, Callan Boyer, founder of Sway Social, shares her journey from identifying a gap in the social media management industry to building a company that serves influencers and brands with authenticity and care. Callan reveals the lessons she’s learned about team leadership, financial growth, and balancing personal well-being with business success, offering listeners valuable guidance for navigating the creative industry. What You Will Learn in This Episode: How Callan identified a gap in the market and founded Sway Social The importance of referrals and building a brand division Strategies for fostering trust, motivation, and company culture within a creative team How to support clients during vulnerable moments and maintain team morale The financial strategies behind growing a business while staying profitable Why it’s essential to be selective with clients to maintain company reputation The importance of self-care and maintaining mental health as an entrepreneur Callan’s vision for expanding Sway Social into the music industry and affiliate marketing education for creators Check out Sway Social Follow Sway Social Subscribe on YouTube Visit our Website Check out Chris Weinberg on his socials! Learn more about your ad choices. Visit megaphone.fm/adchoices
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