In this episode, Sasha Karabut, CEO of Ecom Capital, sits down with Sophie Hood – powerhouse founder of Seoul Tonic, a cutting edge Korean wellness brand taking the global market by storm.

From bootstrapping her idea into existence to landing major retail deals with Dan Murphy’s and Woolworths, Sophie shares the unfiltered, behind the scenes journey of how she scaled Seoul Tonic internationally, all while working full time in a finance role.

Sophie comes from a background in Commercial Finance and Strategy at EY, LVMH, and Red Bull, Sophie brought serious business acumen into the wellness world and it paid off in a big way.

Crowned Australia’s Most Innovative Beverage Entrepreneur by Gordon Ramsay and Janine Allis on Food Stars, Sophie opens up not just about the wins, but the personal sacrifices, mindset shifts, and lessons learned along the way.

This episode dives into:

🔹 The launch strategy that got Seoul Tonic on shelves before going full time
🔹 How to scale internationally with limited resources
🔹 The mindset it takes to break into major retailers as a startup founder
🔹 What it really looks like to juggle personal growth and brand growth

If you're building a brand from the ground up or dreaming of taking your product international, this episode is raw, powerful, and packed with hard earned wisdom from one of the most dynamic founders in the game.

Ready to take your business to the next level?

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