Daniel Ferretti has spent over 16 years at Tennis Australia, moving from the court to the commercial team.

In this episode, he shares how the Australian Open has evolved into one of the world’s biggest sporting events—and why its success is no accident.

From playing alongside a teenage Nick Kyrgios to running premium experiences for guests like Bill Gates, Daniel unpacks the business behind the spectacle: the logistics, the hospitality, the celebrity requests, and the innovation that keeps the AO growing year after year.

We talk player access, sponsorship strategy, global broadcasting, and what it’s like managing corporate expectations while staying connected to the game he loves. Plus, his scoreboard moment from the court that changed the way he approached sales forever.

🎾 1.2M attendees
🎾 $623M economic impact
🎾 2.3B social impressions

Show notes
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#Scoreboardpodcast #australianopen #tennisaustralia #leadership #tennis #sponsorship #hospitality #Sportsmarketing

In Episode 89 of Scoreboard, I sit down with Garry Nucifora—longtime rugby contributor and one of the key figures pushing for a national Women’s Sevens competition in Australia.

From coaching to executive leadership, Garry shares what it takes to build something sustainable from the ground up. We talk about the evolution of women’s sevens, the success of the AON 7s series and why school and uni systems remain the heartbeat of long-term success.

We cover:
🏉 The rebuild of Women’s Sevens and what’s needed next
📈 Creating a true national league by 2026
🎓 The importance of visibility, structure, and student-athletes
🏆 Looking ahead to Brisbane 2032

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Thanks again to Swytx to allow us to tell more stories from the game of sport.

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#ScoreboardPodcast #7s #rugby #leadership #sportsdevelopment #queenslandrugby #Lions2025 #grassroots #pathways #sportbusiness #olympics2032 #womensrugby #swyftx

In Episode 87 of Scoreboard, Chris Titley chats with former Wallaby Matt Cockbain about the lessons from his playing days—and how they inform his coaching today.

Matt talks about earning his first Queensland and Wallabies caps, the challenges of wet-weather European tours, and why team fit matters just as much as talent. He reflects on his time under coaches like Rod Macqueen and Eddie Jones, and how those environments shaped his understanding of leadership.

Now a coach himself, Matt unpacks what it means to “coach the head”—teaching players how to think, respond, and contribute beyond just skill execution.

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#ScoreboardPodcast #Wallabies #rugby #coaching #leadership #highperformance #sport #teamculture

In Episode 86 of Scoreboard, Chris Titley sits down with AFL Hall of Famer Simon Black to unpack what made the Brisbane Lions’ golden era tick—and the habits that helped him become one of the game’s most consistent performers.

Simon reflects on his early days as a West Coast supporter, the culture under Leigh Matthews, and what it meant to train with purpose every single session.

He opens up about self-critique, visualisation, and how to focus when the stakes are high and the margins are tight.

From Brownlow medals to Norm Smith moments, from premierships to post-career purpose, Simon shares what high performance really looks like—on and off the field.

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#AFL #leadership #performance #mindset #sport #simonblack #brisbanelions #visualisation #resilience

In Episode 85 of Scoreboard, Chris Titley speaks with Olympic gold medallist Michael Klim about the journey beyond the pool—and the mindset shifts that came after life changed course.

Michael opens up about living with chronic inflammatory demyelinating polyneuropathy (CIDP), a rare autoimmune disorder that affects the nerves and has left him unable to walk unaided.

He shares how the condition forced him to re-examine his identity, values, and what truly matters—well beyond medals and records.

We talk about:
💥 The team spirit behind an individual sport
💥 His long friendship with Gary Hall Jr
💥 Launching his swim school
💥 And what happiness means now, post-elite sport

Michael also shares why he founded the Klim Foundation—to raise awareness and provide support for those living with chronic neurological conditions like CIDP.

🌐 Learn more or support the foundation: www.klimfoundation.org.au

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#ScoreboardPodcast #Olympics #MichaelKlim #CIDP #swimming #resilience #identity #chronicillness #sport #foundation #purpose #teamculture

In Episode 84 of Scoreboard, Chris Titley chats with Paul Salmon—AFL legend, dual premiership player, and one of the game’s most enduring personalities.

Paul reflects on the shifting eras of footy, what he learned under Kevin Sheedy, and the mental battles that come with crowd noise—especially when you’re getting booed off.

He speaks candidly about post-career transitions, the importance of managing moods, and finding balance through wellness and perspective.

Above all, Paul shares why staying true to who you are—and seeing the bright side—matters just as much off the field as it ever did on it.

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#AFL #ScoreboardPodcast #sport #leadership #resilience #mentalwellness #footy #lifebeyondthegame

In Episode 83 of Scoreboard, Chris Titley speaks with Jade Bartholomeusz—Queensland hockey player and founder of 1% Activewear—about the drive to improve, the frustration of injury, and finding identity beyond results.

Jade reflects on her journey through elite pathways, the toll of long-term rehab, and how injury shifted her perspective on performance and progress.

She shares the importance of rest, self-awareness, and why consistency—not perfection—is now her measure of success.

Off the field, Jade built 1% Activewear as a way to inspire small daily wins. She talks about balancing recovery with business, building a brand with purpose, and helping others perform in whatever arena they choose.

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#fieldhockey #resilience #ScoreboardPodcast #performance #sport #business #activewear