• Scrappy ABM

  • 著者： Mason Cosby
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Scrappy ABM

著者： Mason Cosby
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  • Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.

    Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.

    This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.

    So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.

    Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!
    Scrappy ABM, LLC
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  • EP. 106 - Scaling Signals, Not Effort: Mason Cosby's ABM Strategies

    EP. 106 - Scaling Signals, Not Effort: Mason Cosby's ABM Strategies
    2024/10/07

    In this episode of Scrappy ABM, Mason Cosby is interviewed about the evolution of Account-Based Marketing (ABM) and strategies for successful implementation.


    Best Moments:


    (01:31) Mason introduces himself and his experience with ABM


    (02:33) The evolution of ABM since its buzzword days


    (04:11) Common challenges and pain points in modern ABM


    (08:25) How successful ABM programs contend with AI and self-service buying journeys


    (11:17) The concept of "stacking signals" instead of scaling ABM


    (16:32) What keeps Mason coming back to B2B MX events


    (18:39) Preview of Mason's upcoming keynote at B2B MX East


    (20:30) The future of ABM and what successful programs will look like
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    22 分
  • EP. 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM w/ Arianna Shannon

    EP. 104 - How Sales Intel Academy TRANSFORMED Customer Education and ABM w/ Arianna Shannon
    2024/09/30

    In this episode of Scrappy ABM, host Mason Cosby interviews Arianna Shannon, Director of Marketing and Brand at Sales Intel, about their customer enablement and education program. They discuss the creation of Sales Intel Academy, challenges in implementing the program, and strategies for building effective ABM programs.


    Best Moments:


    (00:02:02) Overview of Sales Intel's customer enablement program


    (00:04:43) The creation of Sales Intel Academy


    (00:08:05) Prioritizing audiences within customer accounts


    (00:12:21) Distribution channels for customer communication


    (00:14:41) Challenges in building the program


    (00:16:55) Advice for building a first ABM program


    Guest Bio:

    Arianna Shannon is the Director of Marketing and Brand at Sales Intel. With a career focused on startups, she brings extensive experience in developing and implementing marketing strategies. At Sales Intel, Arianna plays a key role in creating customer enablement programs and leading initiatives like the Sales Intel Academy to enhance customer experience and success.
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    20 分

あらすじ・解説

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.

Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.

This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.

So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.

Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!
Scrappy ABM, LLC
リーダーシップ マーケティング 経済学
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