This excerpt outlines a new sales methodology book focused on Business to Human (B2H) selling, arguing that traditional B2B approaches are insufficient. The book emphasizes emotional intelligence (EI) and persuasion, incorporating the ENGAGE framework (Emotion, Nurture, Goals Understanding, Authenticity, Guided Journey, Expertise). It combines established sales techniques with cutting-edge research, particularly from AI-powered chat platforms, to offer a practical guide for improving CRM sales. The author structures the book to build a strong foundation in EI and sales principles before introducing the ENGAGE methodology. The book aims to help sales professionals achieve mutual success with their clients by understanding and adapting to the customer's buying journey.

Journey into the dynamic world of CRM sales cycles in Chapter 4, where we decode the crucial paths customers take from initial interest to lasting partnership! This eye-opening chapter breaks down the distinct emotional and persuasion-based approaches needed for both seller-initiated and buyer-initiated journeys, revealing how to excel in each stage of their journey. You'll discover how to masterfully guide prospects when you're at the helm, and how to skillfully integrate into a journey already in motion when buyers take the lead.

But we don't stop at the sale – dive deep into the critical post-sales customer journey, where the real magic of CRM relationships unfolds. Learn how these initial touchpoints evolve into long-term partnerships that drive mutual success. This chapter provides the roadmap for navigating each unique path while building lasting customer relationships that extend far beyond the initial purchase.

Ready to master the art of meeting your customers exactly where they are in their journey, whether you initiated the conversation or they came to you?

Unlock the powerful psychological principles that drive successful CRM sales in this compelling Chapter 3! Here, we dive into the fascinating science of influence and persuasion, revealing time-tested triggers that shape human decision-making. Learn how the magnetic pull of reciprocity creates natural opportunities for meaningful connections, while understanding the delicate balance of leveraging scarcity without pressure tactics.

Discover how to authentically establish authority and expertise in a world where credibility is currency. We explore the psychological comfort of consistency and the remarkable impact of social proof in the CRM buying journey. This chapter transforms abstract psychological concepts into practical, ethical selling strategies that resonate with modern buyers.

Whether you're a seasoned sales professional or new to CRM sales, these fundamental principles of persuasion will revolutionize your approach to customer relationships and deal closure. Ready to master the psychology that powers exceptional sales performance?