Shaping health narratives: An approach to accurate and impactful media portrayals, a podcast sponsored by CMI Media Group
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Shaping health narratives: An approach to accurate and impactful media portrayals, a podcast sponsored by CMI Media Group
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This session explores CMI Media Group’s continuous strive for innovation and Eli Lilly's commitment to improving health portrayals in media. Driven by the understanding that onscreen narratives significantly impact real-world health outcomes, this conversation explores Lilly's strategies for addressing the underrepresentation and misrepresentation of chronic conditions in film and television, focusing on actionable solutions for marketers and content creators. Mark Pappas, EVP, innovation at CMI Media Group and Lina Polimeni, chief corporate brand officer at Eli Lilly will share thoughts on the potential of unconventional platforms, like sports, to promote healthier narratives and maintain a human connection in health-related innovation.
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