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Hope you have enjoyed the full episode with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Lori specifically about launching into retail stores - Enjoy! (and learn).

1. What is one piece of advice you wish you would had known prior to launching on retail store shelves?
2. What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?
3. What are the top expos/events that you would suggest attending to get in front of retail buyers if you have a food product?

How to follow support and purchase Millie's Sipping Broth:

Millie's Sipping Broth Website: https://milliessippingbroth.com/

Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=en

Check out their website to see what retailers you can purchase.

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

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In this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching in major retailers like Walmart.

She emphasizes the importance of building relationships with retail buyers, exploring marketing strategies beyond traditional expos, and identifying future growth opportunities in food service.

Episode Beakdown:

00:00 Introduction to Millie's Sipping Broth
03:21 The Journey of Creation
05:13 Finding Manufacturers and Early Feedback
07:30 Retail Dreams and Weight Watchers Partnership
10:07 Transitioning to Retail and Packaging Changes
12:46 Consumer Reception and Broth's Unique Position
15:05 Landing Walmart and Marketing Strategies
16:38 Navigating Retail Feedback and Education
19:06 Challenges with Manufacturing and Growth
21:22 Navigating Manufacturing Challenges
22:39 Launching in Retail: The Walmart Experience
24:49 Building Relationships with Retail Buyers
27:35 Marketing Strategies Beyond Expos
29:07 Future Goals and Opportunities for Growth
31:35 Future Prospects

Links metioned in episode:

Millie's Sipping Broth Website: https://milliessippingbroth.com/

Millie's Sipping Broth Instagram: https://www.instagram.com/sippingbroths/?hl=en

Check out their website to see what retailers you can purchase.

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book

Send us a text

Hope you have enjoyed the full episode with Mabel Frias, Co-Founder of Luna Magic and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Mabel specifically about launching into retail stores - Enjoy! (and learn).

1. Looking back, what’s one thing you wish you knew before launching Luna Magic in retail?
2. What would you say are the benefits of being in retail stores vs selling direct?
3. What advice would you give to emerging brands looking to build a business that stands out in retail?

Luna Magic Website: https://lunamagic.com/

Love Magia Website: https://www.lovemagia.com/

How to Follow Shelf Talks Podcast on social:

Instagram: https://www.instagram.com/shelftalkspodcast/
Linkedin: https://www.linkedin.com/company/shelf-talks-podcast

Sign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast

Contact us via email: Hello@shelftalks.com

Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book