In this episode, Ashley sits down with Jay Hunter, Chief Revenue Officer at MaryRuth Organics, to unpack how they scaled TikTok Shop from zero to over $4.5 million/month and why June, the slowest month for vitamins, still crushed.

Jay shares the full playbook:
→ How they scaled from 50 samples a week to 10,000+ per month
→ Why TikTok Live is their secret weapon (now running 24/7)
→ Profitability rules and real numbers (contribution margins, ROAS, sample ROI)
→ Building and managing a high-output creator community on Discord
→ The real halo effect between TikTok and Amazon/retail

Whether you're running a DTC brand or just getting started on TikTok Shop, this episode breaks down what’s actually working in 2025.

🔥 Don’t forget to subscribe for more no-fluff social commerce insights.

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📲 Follow Ashley: https://www.linkedin.com/in/ashleywright1/
📩 Work with us: https://socialtale.co

#TikTokShop #DTC #SocialCommerce #Ecommerce #AshleyWright #MaryRuth

TikTok Shop just rolled out Flat Fee Collaborations BETA and it's a huge shift for how brands engage creators. In this episode, Ashley unpacks what this new hybrid model really means: upfront payments, automated ad authorization, and full control over content timelines.

This isn’t just a new feature. It’s TikTok quietly killing off the “spray-and-pray” commission-only approach. If you’re serious about scaling high-quality creator content, you need to understand how this changes the rules.

We cover:

• Why flat fees + commission might become the new standard
• How to use editing rounds and scheduling to own your campaign timing
• Why this gives agencies and brands more leverage than ever

Less guessing, more control. Let's break it down.

In this episode of Shop the Scroll, Ashley Wright and Zain Ali break down the role of TikTok Shop affiliate groups and how brands can leverage them for massive growth.

We dive into:
✅ How affiliate groups work and why they matter for scaling
✅ The do’s and don’ts of working with creator communities
✅ Why some brands struggle in their first 90 days—and how to push through
✅ The impact of TikTok Shop bans, updates, and policy shifts
✅ Predictions for TikTok Shop in 2025 and why NOW is the best time to get in

If you're looking to crack the code on TikTok Shop and build a winning strategy, this episode is a must-listen. 🎧

🔗 Tune in now and stay ahead of the curve! #ShopTheScroll