Curtis Hunnicutt is a dad of three and married to a Swede that he met while in Australia. Mathilda and Curtis started a church in Maryland in 2017. As the church grew, Curtis worked in a leadership development role for their church network while consulting businesses on growth and team development.

Curtis Honeycutt talks about the main problems that entrepreneurs face, like how to include their beliefs in business choices, especially when things get tough. He tells his own story of getting through hard times with the help of his faith and strong character. He motivates business owners to take big chances while believing in a greater purpose. Curtis also stresses the importance of concentrating on tasks that help grow the business and gives tips on turning ideas into practical actions for long-term success.

Small Business Answer Man Show Notes:

• Curtis Honeycutt believes that business owners should integrate their faith into their business practices.

• He argues that many business owners keep their faith separate from their business, but this can lead to problems.

• He emphasizes the importance of letting go and trusting God.

• Curtis shares a story about how he and his wife took a leap of faith by selling everything they owned and traveling the U.S. This led to the founding of The Oasis Project, a nonprofit that helps businesses get on mission.

• Curtis highlights the importance of self-awareness and delegation. He talks about how he had to learn to identify his strengths and weaknesses and delegate tasks accordingly. This allowed him to focus on his core competencies and grow his business.

• Curtis commends actionable strategies that evoke why business owners should aim at building purpose-driven and sustainable business models. From overhauling the construction business to leaning more actively toward commercial clients to relations and time considerations Curtis does not hold back.

• He emphasizes the value of margin and silence. Curtis suggests that business owners need to make time for reflection and prayer. This allows them to hear from God and receive guidance.

• Curtis Honeycutt's website is and his nonprofit is The Oasis Project.

Curtis Honeycutt's Advice for Leaders:

• Ensuring that trust is kept as the core value in your venture, learn to draw a line, do not neglect it, nor let it take over your choices.

• Have it in you that there is a God of business and therefore in all tasks pray, meditate, and read relevant scriptures to Him.

• Understand what you are good at and what you are not and assign duties in that manner.

• Let your workers understand that they are responsible for the work and are free to make decisions. Instead, anticipate the unexpected and know how to cope with it.

• Make sure that you are aware of your principles, benefits, and limitations.

• Courted experts should be sought to enhance your ability to lead. And so, aim to know what is happening now in your field and the best practices for operating.

• Outline the areas in some parts of your business that tend to bring the maximum income in the minimum amount of time.

• Streamline or eliminate processes that do not help achieve the strategic objectives of the organization.

• Articulate the mission and vision of your business.

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Derek Champagne is a serial entrepreneur with over 18 years of experience developing effective marketing campaigns. He is the Founder & CEO of The Artist Evolution, A full service agency building memorable brands, marketing tools and campaigns for startups to household brands. Derek is also the author of the best-selling marketing book: Don’t Buy a Duck and the host of the Business Leadership Series podcast.

The podcast solves the problem of ineffective marketing for small business owners. It provides practical advice and strategies to help businesses stop wasting money on marketing and focus on what works. The expert discusses the five common mistakes businesses make in marketing and offers solutions to avoid them. Derek also emphasizes the importance of understanding your brand and target audience having a well-defined marketing plan, and consistent execution.

Small Business Answer Man Show Notes:

• Many businesses make impulsive marketing decisions, leading to wasted money and ineffective campaigns.
• Knowing who you are and what makes you unique is essential for effective marketing.
• Understand your target audience and their needs to create relevant and engaging content.
• Utilize the appropriate tools and platforms for your business to reach your target audience.
• Develop a well-thought-out plan that outlines your goals, strategies, and tactics.
• Consistently implement your marketing plan to achieve results.
• Make marketing decisions based on data and strategy, not emotions.
• Plan, Execute, Track, Measure, Adjust, Grow.
• Consult with marketing professionals or mentors to get expert guidance.
• Focus on the most effective marketing channels and strategies for your business.

Derek Champagne Advice for Leaders:

• Clearly define who you are and what makes you unique.
• Understand your ideal customers’ needs, pain points, and online behavior.
• Evaluate your website, social media, and email marketing for effectiveness.
• Set goals, develop a strategy, and allocate a budget.
• Track results, make adjustments, and stay committed to your plan.
• Consider hiring a marketing consultant or agency if needed.
• Learn from their experiences and share best practices.
• Keep informed about the latest techniques and technologies.
• Make informed choices based on strategy and data.
• Focus on what works and eliminate ineffective tactics.

Get your free book and a free marketing assessment at assessmymarketing.com

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DerekChampagne.com

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Kyle Smith, CPA, is a dedicated champion of small and medium-sized businesses. Beginning his career in Austin, he honed his skills as an accountant and Controller for various bar and restaurant groups. Kyle’s journey continued at Scalefactor, where he advised clients across diverse industries. His ultimate ambition was fulfilled when he became a co-partner at Strata Cloud Accountants, where he provides top-tier advisory and CFO services. Strata Cloud Accountants was founded on shared principles, focusing on family and freedom to grant financial independence to clients and foster a healthy work-life-family balance for their team.

What problem do we solve?

This podcast tackles critical financial challenges faced by entrepreneurs, such as financial mismanagement and lack of financial literacy. Kyle simplifies complex financial concepts, offers tax optimization strategies, and emphasizes the importance of strategic planning. By addressing these issues, he empowers business owners to take control of their finances and adapt to an ever-changing economic landscape, ensuring long-term success.

Small Business Answer Man Show Notes:

• Today, we dive into essential strategies for mastering your business finances as we approach 2025.

• Understanding your finances is crucial for long-term success, and we discuss the fundamentals to get you started.

• We identify common financial pitfalls and the signs of mismanagement that can threaten your business's stability.

• Boost your financial literacy as we simplify complex concepts and share valuable resources to enhance your knowledge.

• Discover effective tax optimization strategies that can help you minimize liabilities and maximize deductions.

• We guide you in creating a strategic financial roadmap for 2025, leveraging various tools and resources for effective planning.

• Key takeaways recap the main points discussed, providing actionable steps to improve your financial health.

• Finally, we encourage listeners to take charge of their finances and prepare for a successful year ahead.

Kyle Smith Advice for Leaders:

• Start by assessing your current financial situation: review income, expenses, and cash flow to identify areas for improvement.

• Establish a realistic budget that aligns with your business goals, ensuring you account for both fixed and variable costs.

• Regularly track and analyze your financial performance to spot trends and make informed decisions.

• Invest in accounting software or hire a professional to maintain accurate financial records and streamline processes.

• Prioritize building an emergency fund to cover unexpected expenses and maintain financial stability.

• Take advantage of tax planning opportunities by staying informed about potential deductions and credits applicable to your business.

• Consider diversifying your revenue streams to reduce reliance on a single source of income and enhance financial resilience.

• Engage in continuous learning about financial management through books, courses, and industry seminars to improve your skills.

• Set measurable financial goals and regularly review them to stay accountable and make adjustments as needed.

• Collaborate with financial advisors or mentors to gain insights and guidance tailored to your specific business needs.

Connect with Kyle Smith:

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