“Invest a little bit in a good microphone, know what you're doing, how to use it and make the best content and make the best quality content that you can. Trust me, it will make a massive difference.”

I was absolutely blown away when I discovered A Vietnam Podcast had reached the top 5% of podcasts globally. It’s been a rollercoaster—figuring out what works, what doesn’t, and most importantly, learning to appreciate the process.

So many podcasters, especially those just starting out, get caught up in comparing themselves to Joe Rogan or major network-backed shows.

Podcasting is a long game, and with the right strategies anyone can carve out their own success story.

• Niall Mackay

Key Takeaways:

1. Consistency is Key – The majority of podcasts fail because they don’t make it past 10 episodes. Keep publishing, take breaks if needed, but always come back.
2. Build a Back Catalog – 30% of my downloads come from older episodes, proving that having a strong library keeps listeners engaged.
3. Audio Quality Matters More Than Content – People will forgive a lot, but bad audio will make them tune out instantly. Invest in a good mic.
4. Make Your Podcast Discoverable – SEO, YouTube, and having a website are crucial. Podcast directories alone won’t get you found.
5. Double Down on Video & Shorts – YouTube Shorts and Instagram Reels have brought in thousands of views, helping my podcast reach new audiences.

Chapters and Timestamps:
01:00 - Understanding Podcast Download Numbers
04:00 - Global Podcast Statistics
09:00 - Tip #1: Consistency and Seasons
11:00 - Tip #2: Building a Back Catalogue
13:00 - Tip #3: Audio Quality Importance
14:00 - Tip #4: Making Your Podcast Discoverable
19:00 - Tip #5: Building a Website
23:00 - Smarter Podcasting Journey
27:00 - Taking Breaks and Coming Back Stronger
31:00 - Content Strategy and Growth

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Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
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“ No one's going to say no for an interview because every SME owner needs that, um, that awareness, that brand awareness that comes from being on a podcast, no matter how small it is. Um, at some point they might reach 10 million subscribers and people will go back and listen to old podcasts.” - Joel Zorilla

LinkedIn was a platform I had overlooked for years, and now I realize the massive potential it has for podcasters. My guest, Joel Zarrillo, gave some incredible insights that not only validated my experiences but also opened my eyes to strategies I hadn't even considered.

One of the biggest takeaways for me was just how powerful LinkedIn can be for podcast growth when used the right way. The way Joel broke down engagement strategies, networking, and optimizing your profile made me rethink my entire approach. I’ve already seen firsthand how much LinkedIn has helped my own podcast grow, and this episode reinforced that this is a platform every podcaster should be leveraging.

What I also loved was Joel’s emphasis on using high-quality content, networking intentionally, and playing into LinkedIn’s algorithm shifts. If you’re a podcaster looking to grow your audience, build credibility, and connect with the right people, this episode is a must-listen. This episode was an absolute game-changer for me.

Key Takeaways:
- LinkedIn is the Best Platform for Podcast Growth
- Your Guests Can Be Your Biggest Advocates
- Optimize Your LinkedIn Profile for Visibility
- Short-Form Video is Key
- Be Consistent and Patient

Chapters & Timestamps

00:40 - Why LinkedIn is a Goldmine for Podcasters
03:00 - The Power of Guests Sharing Your Podcast
09:10 - Facebook vs LinkedIn for Podcast Growth
16:00 - How to Optimize Your LinkedIn Profile
24:00 - Why Every Podcaster Should Be on LinkedIn
28:40 - The Power of Short-Form Video on LinkedIn

Send us a text

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

Book a call now!

"This is what podcasting will become - it will become second nature for all businesses to have one."

Podcasting has evolved into an essential tool for businesses, and I firmly believe that it will soon be as indispensable as having a website. Just a few years ago, businesses could get away with not having an online presence, but now? It’s unthinkable. Podcasting is heading in the same direction. If you're not already using it as a branding, marketing, and networking tool, you’re leaving massive opportunities on the table.

One of the biggest takeaways from this episode is the sheer power of podcasting in building brand authority. When you speak directly to your audience, sharing insights and experiences, you establish credibility in your industry. This isn’t about mass appeal—it’s about engaging the right audience in a way that fosters trust and long-term relationships. And what’s even better? It’s one of the most cost-effective marketing tools available. If you’re serious about your business, you need to start your podcast today—before the space gets crowded and expensive.

- Niall Mackay

Key Takeaways:
- Podcasting will become as essential as websites
- Podcasting builds brand authority
- Networking secret: Interview your potential clients
- Repurposing content is key
- Podcasting helps humanize your brand

Chapters & Timestamps:
01:20 - The Future of Podcasting in Business
02:20 - Building Brand Authority Through Podcasting
03:30 - Creating Evergreen Content That Lasts Forever
05:20 - Podcasting as a Marketing Tool
06:00 - Maximizing Content Repurposing
08:00 - The Secret to Using Podcasting for Networking
10:00 - Humanizing Your Brand with Podcasting
12:20 - Why Podcasts Fit into Busy Lifestyles

Send us a text

Save Frustration. And time!
Let my team and I save you the time and frustration it takes to edit a podcast. From start to finish, we can help you share your story with the world with minimum fuss and cost. – Niall Mackay, The Podcast Guy
Audio Episodes Edited for ONLY $27! Save $127!!

Book a call now!