Seasoned podcaster Garry Kelly, Managing Director of GK Media, shares invaluable insights on creating a successful podcast, detailing how he built his professional studio in Galway and offering tips for new podcasters.

Key Takeaways:
- Start with just a good microphone - quality comes first. Acoustics matter more than equipment.
- Editing makes a big difference in polishing episodes. Be willing to trim and refine raw recordings.
- Add video elements to expand reach on social media. Clips on TikTok and YouTube can draw new listeners.
- Seek to constantly improve audio, visuals, equipment. Successful creators build skills over time.
- Focus on providing value for your audience above all else.

"If you’ve lost interest, your audience have also lost interest."

Entities Mentioned:
- GK Media, Galway Races, Jerry Girls, Tommy Tiernan, Gary Talks, Zoom, Taskam, Road microphones, Sennheiser microphones, Shure microphones, Blackmagic cameras, Adobe Audition

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

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Discover how to break the mold of podcast monetization with Adam Schaeuble, host of Podcasting Business School, as he joins Niall Mackay for a transformative discussion.

In this episode, Adam and Niall challenge traditional podcast monetization strategies and unveil innovative approaches to turning your podcast into a profitable venture. Learn how Adam revolutionized his own podcast’s revenue potential and gain fresh insights to maximize your podcast’s profitability.


Key Listening Points:

1. Building a Sellable Asset - Strategies for creating a podcast that becomes a valuable asset.
2. Why Sponsorship Isn’t Always Lucrative - Exploring why conventional sponsorship deals may not be the best revenue source.
3. Most Effective Monetization Techniques - Discover alternative and impactful methods to monetize your podcast.
4. Leveraging Expert Positioning - How positioning yourself as an expert enhances both confidence and sales.
5. Adding Value and Networking - The importance of building relationships and adding value to your audience for successful monetization.

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

“If you're doing a weekly podcast, the fastest way to double your downloads… is to do two episodes a week.” – Gary Arndt

What an incredible episode this was. Gary Arndt isn’t just a successful podcaster — he’s a walking case study in consistency, discipline, and strategy. I've followed Gary for years, and to have him on Smarter Podcasting was not only a privilege, but a personal highlight.

Gary’s podcast Everything Everywhere Daily has over 50 million downloads, and unlike many shows, it’s a solo, scripted, short-form, daily podcast. No guests. No fluff. Just educational content delivered with precision. He does it all himself — and he does it every day.

As a podcaster and podcast producer, I found this conversation both inspiring and humbling. Gary breaks the rules you think you're supposed to follow — no niche, no guests, no endless chitchat — and instead builds a show he wishes someone else had made. And it works.

This is one of those episodes you'll want to listen to more than once.

Key Takeaways

• Your show needs a reason to exist: Most podcasts fail because they’re not actually compelling.
• Forget interviews (unless you're landing A-listers): Gary chose to do a solo, scripted show because the guest-based format is oversaturated and hard to scale without big names.
• Frequency + Quality = Growth: A daily show means more discovery opportunities. More reps. More downloads. But it only works if the content is great.
• Podcast promotion works best… on podcasts: TikTok, Instagram, social media in general? Nice for awareness, but they don’t convert. Podcast listeners hang out on podcast apps — meet them there.
• Invest in your show like a real business: If you’re not putting in money or time, don’t expect big results. Growth doesn’t happen by accident — it’s intentional, strategic, and yes, expensive.
• Consistency builds audience trust: Evergreen episodes, a predictable format, and daily drops create listener habits. That’s why thousands have joined Gary’s “Completionist Club.”

Chapters and Timestamps

• 00:00 – Intro: Why Gary Arndt is a podcasting anomaly
• 03:00 – Why most interview podcasts don’t grow
• 07:50 – The secret power of daily, scripted, short-form content
• 13:40 – Gary’s take on investing in your podcast from day one
• 27:10 – Why he quit TikTok (and social media) despite viral views
• 30:30 – The best way to grow: advertise where podcast listeners already are

Send us a text

Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

Sign up for Descript now!

Need a stunning new logo for your brand? Or maybe a short animation?
Whatever you need, you can find it on Fiverr.
I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!