Brenna Lenoir and Katie Fairbank of CodeSignal join the Solution Seekers Podcast with Paige Buck to discuss the journey of producing CodeSignal Beyond 2024, the company's biggest event yet. Tasked with creating a monumental moment, Brenna and Katie focused on curating an experience that would be remembered—starting with a theater venue inspired by Steve Jobs’ iconic iPhone launch. This decision set the tone for the event, reinforcing the gravity of their product launch and helping CodeSignal achieve three key goals: filling the room, engaging the right people, and generating social media buzz.

The event was infused with creative elements, from the space-themed branding to the playful inclusion of Cosmo the Space Corgi, all designed to make attendees feel like they were part of something special. Brenna and Katie share how they navigated the pressure of coordinating a live event with multiple moving parts, including a simultaneous website launch and influencer marketing. They attribute much of their success to a strong team culture, which allowed them to divide roles effectively and ensure everyone knew their part in making the event a success.

Brenna and Katie emphasize the importance of setting clear goals from the start and staying focused despite inevitable distractions or scope creep. Their leadership, combined with a deep understanding of brand identity and audience engagement, resulted in an event that not only met but exceeded expectations. With over 100,000 signups for CodeSignal’s new product and significant media attention, they’ve proven the lasting power of a well-executed live experience.

In this episode…

​​Arleen van Londen, founder of Diamond Street Live, brings over two decades of experience in the world of experiential event production, specializing in brand activations and creating immersive, memorable experiences for B2C audiences. On the Solution Seekers Podcast with Paige Buck, Arleen shares her journey from working in hospitality as a teenager in the Netherlands to curating live experiences for multimillion-dollar projects worldwide. Her passion for the emotional impact of live events was sparked during her first music festival, where she saw firsthand the power of music and atmosphere to transform audiences. Today, Arleen leads high-profile events with a focus on connecting brands to consumers in meaningful ways, often through unique, personalized experiences.

In her conversation with Paige, Arleen also delves into the challenges of managing large-scale events, including her recent work during the Paris Olympics, where she navigated complex logistics and unexpected obstacles. She emphasizes the importance of kindness, transparency, and humor in fostering successful collaborations with her team and clients. With a deep belief in the intersection of art, creativity, and experiential marketing, Arleen is inspired by figures like Virgil Abloh, who embody multidisciplinary creativity. Her approach to event production is driven by a desire to engage audiences on a deeper level, making each moment both impactful and unforgettable.

Mallory Schlossberg's multi-faceted career spans brand management, theater, and editorial work, positioning her uniquely at the intersection of creativity and experience. Recently, the award-winning creative joined Paige Buck on the "Solution Seekers Podcast" to discuss her journey, the evolution of marketing, and the magic of mixing music, theater, and brand storytelling. Her vibrant career includes roles with Google Cloud, Google Fiber, Whole Foods Market, and Hearst Digital Media, where she has consistently crafted compelling stories and immersive experiences. This hybrid background allows her to blend theatrical elements into brand storytelling, making her campaigns both innovative and deeply engaging.

Mallory's achievements in marketing are noteworthy, with a focus on creating impactful brand experiences akin to directing a play, requiring an understanding of audience, narrative, and emotional resonance. Recognized in 2023 as one of Chief Marketer Pro and Event Marketer's Top Women in Marketing, her ability to push creative boundaries and center the attendee in every experience she creates has been lauded. Despite the challenges of the pandemic and the shift to virtual events, Mallory's innovative thinking and adaptability have been crucial to her success. Beyond marketing, her passion for theater as a director, performer, and writer, along with her work as a musical improv instructor, underscores her belief in the transformative power of creativity. Her journey offers valuable lessons on versatility, innovation, and risk-taking, inspiring others to rethink their creative approaches.