『Soul & Science: Fast Forward Your Marketing Mind』のカバーアート

Soul & Science: Fast Forward Your Marketing Mind

Soul & Science: Fast Forward Your Marketing Mind

著者： Mekanism and Jason Harris
無料で聴く

このコンテンツについて

 In today’s world how does a brand break through the noise and become iconic? Well, there’s a complex marketing machine running behind all your favorite brand names that goes deeper than you could imagine.

Join Jason Harris, co-founder and CEO of award-winning creative agency, Mekanism, as he speaks with leading experts about how to build an iconic brand. We will pull back the curtain on how culturally relevant brand building and always-on digital work together to make brands famous and drive business Results. Think of it as EQ meeting IQ. Let’s fast forward our marketing minds on the Soul & Science Podcast.

Soul & Science is a Mekanism podcast produced by Maggie Boles, Ryan Tillotson, Grace Robert and Lily Jablonski. The show is edited by Daniel Ferreira, with theme music by Kyle Merritt.

At Mekanism we build iconic brands with Soul & Science. The Soul is culturally relevant brand building and the Science is the always-on marketing activities that drive the bottom line. Learn more at mekanism.com.

Brought to you by Mekanism.2024 Mekanism アート マーケティング マーケティング・セールス 経済学
エピソード
  • #87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNow

    #87: B2B Marketing Shouldn’t Be Boring | Jim Lesser, Chief Brand Officer at ServiceNow
    2025/05/12
    Just because it’s B2B doesn’t mean it has to be boring.

    This week on Soul & Science, Jason sits down with Jim Lesser, Chief Brand Officer at ServiceNow, the enterprise platform helping organizations simplify workflows and put AI to work across their business.Before stepping into the world of B2B tech, Jim led award-winning campaigns as CEO and Executive Creative Director at BBDO San Francisco, including the well-known "Imagine the Possibilities" campaign for Barbie. He shares how creative thinking, operational reinvention, and a people-first approach have shaped his leadership path.

    Jim talks about what it really takes to build an emotional connection in B2B marketing, why “marketing the marketing” matters more than ever, and how making yourself useful can unlock the next opportunity in your career.

    What’s Inside:

    ✅ Lessons from Jim’s rise from agency receptionist to CEO to Chief Brand Officer
    ✅ Why managing creatives is harder, and maybe more valuable, than mastering spreadsheets
    ✅ How ServiceNow is building a more human, recognizable brand in the B2B space
    ✅ The thinking behind ServiceNow University and the company’s growing community of users

    Memorable Moments:

    💡 “Make yourself useful, and your next opportunity will find you.”
    💡 “Cool sh*t with cool people. That’s the billboard.”
    💡 “If the product is innovative, the marketing should be too.”

    Brought to you by Mekanism.
    続きを読む 一部表示
    37 分
  • Mini: Why Do Influencers Start Beverage Brands?

    Mini: Why Do Influencers Start Beverage Brands?
    2025/05/05
    From Prime to Chamberlain Coffee, influencers are making serious moves into the beverage aisle.

    In this Soul & Science mini-episode, Jason unpacks the rise of creator-led drink brands—and why the beverage industry has become the go-to playground for digital tastemakers. With built-in audiences and high margins, the formula is simple: influence + hydration = $$$.

    Key Takeaways:

    ✅ Beverages are easy to produce and offer premium profit margins.
    ✅ Built-in audiences become built-in distribution channels.
    ✅ Drinks match the lifestyle-driven narratives influencers are already selling.

    Forget merch drops. The new influencer flex? Something you can sip.

    Brought to you by Mekanism.
    続きを読む 一部表示
    4 分
  • Mini: Leadership in Times of Uncertainty

    Mini: Leadership in Times of Uncertainty
    2025/04/21
    In a world that feels more chaotic by the day, leading with clarity has never been harder — or more important.

    In this Soul & Science mini-episode, Jason explores how leaders can navigate the “liminal experience” of constant change. From reaffirming values to strengthening team bonds, he breaks down the strategies that help leaders anchor themselves—and their organizations—when everything else is shifting.

    Key Takeaways:
    ✅ Ask the big questions: What do you value, where do you stand, and how can you move ahead?
    ✅ Focus on fundamentals: core purpose, collaboration, and resilience.
    ✅ Lead with stability and hope, even when the path ahead isn’t clear.

    Uncertainty isn’t just something to survive — it’s a chance to lead with more purpose, connection, and strength.

    Brought to you by Mekanism.
    続きを読む 一部表示
    5 分

Soul & Science: Fast Forward Your Marketing Mindに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。