🌟 Episode Length: 28 minutes, 5 seconds

🎙 In This Episode:

If you’re starting a business—or feeling like you need to circle back and rebuild your foundations—this episode is for you. I’m taking you on a deep-dive journey through the exact areas I would focus on first if I had to start Pretty Pineapple Bead from scratch today.

This is a coaching-style episode filled with reflection prompts, honest insights, and examples from my own business journey. We’ll talk about what it really means to define your “why,” niche, dream customer, brand identity, visibility strategy, and long-term vision—and how all of those pieces work together to create a brand that feels aligned, magnetic, and sustainable.

If you’ve ever felt like you’re “doing all the things” but not building something solid, press play, grab a notebook, and let’s lay the groundwork for your dream biz.

💡 What You’ll Hear:

• Why defining your core why changes everything
• The difference between dream customers and “marketing to everyone”
• How your brand identity goes way beyond colors and logos
• What your niche really is—and how to find yours without boxing yourself in
• How to define your vision, values, and long-term goals
• A realistic look at creating a visibility strategy that works for you
• Honest lessons I’ve learned the hard way in 8 years of running Pretty Pineapple Bead
• A journal-style challenge to reflect and grow with clarity

✨ Quote to Remember:

“Your niche isn’t a box—it’s a bridge. It helps your dream customers find you, trust you, and buy from you because you're speaking directly to them.”

📓 Let’s Reflect:

This week’s listener challenge:

Journal your answers to the foundational questions from this episode. Whether you’re starting fresh or refining your current biz, ask yourself:

• What is my deeper why for starting (or continuing) this business?
• Who is my dream customer and how can I speak directly to her?
• What makes my brand identity and niche unique in my space?
• What are my core values and big-picture goals?
• Where will I show up and connect with my audience?
• What lessons am I learning—or relearning—right now?

📩 Want extra accountability?

DM me your answers or biggest takeaways @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you or even feature your aha moment in a future episode!

🌟 Episode Length: 10 minutes, 27 seconds

In This Episode:

Wow, I can’t believe Pretty Pineapple Bead just turned 8 years old! 🎉 In this episode, I’m sharing the full story of how it all began—from making my first bracelet in my backyard to crossing 1,000 orders and shipping to 16 states. It hasn’t always been smooth sailing, but through the pivots, grief, triumphs, and lessons learned along the way, Pretty Pineapple Bead has grown into something I’m incredibly proud of.

Today, I’m taking you behind the scenes of my journey, sharing milestones, the hard lessons I’ve learned, and the vision I’m holding as we step into year nine. Whether you're just starting or in the middle of your own growth, this episode is for you.

What You’ll Hear:

✨ The peace I found in making my first bracelet and how it led to something life-changing

✨ How my first craft show felt like a dream come true (and why I cried all the way home)

✨ The pivot I made during COVID and how I learned to build my online presence

✨ What it felt like to hit 1,000 lifetime orders and the power of email marketing

✨ The growth of the DIY Bead Bar and how it’s helped me connect with my community

✨ How I handled the full-time leap, mental health struggles, and trusting the process

✨ My vision for Pretty Pineapple Bead in year nine (and beyond)

✨ A pep talk about trusting the journey, even when it feels messy

Quote to Remember:

"Even the smallest steps lead to big results."

Let’s Connect:

• 🎯 This week’s challenge: Reflect on your journey. What milestone are you proud of? What small step could you take today that your future self will thank you for? Write it down and share it with me!
• 📸 Tag me in your progress! DM me your milestone, goals, or a photo of your journey to @sparkleandshinepodcast on Instagram or Threads. I’d love to celebrate with you!

If you enjoyed this episode, please share it with a friend, leave a review, or share it on your stories. Every download, comment, and message means the world to me. Thank you for being part of this journey. Until next time—keep dreaming big, keep showing up, and keep sparkling! ✨

🌟 Episode Length: 9 minutes, 20 seconds

In This Episode:

One month ago, I left my part-time job to go all in on my business. This episode is a real, behind-the-scenes look at what that first month has actually been like—surprises, struggles, rainy day markets, and all.

I’m sharing the honest wins, the mindset shifts, the distractions I’ve had to face (hello, social media scrolling), and how I’m recommitting to what matters most moving forward.

If you’re navigating a big life change or just need a pep talk to keep going, this one’s for you.

What You’ll Hear:

• What my first day as a full-time business owner really looked like
• The distractions I didn’t expect (and how I’m working through them)
• Why I’m proud of booking DIY Bead Bar parties
• A story about a rainy market day that taught me to fully show up
• Mindset shifts I’ve had this month around gratitude, procrastination, and growth
• What I’m recommitting to in my business and my life
• A pep talk for when you’re not where you want to be yet

Quote to Remember:

"A year ago, I wished I could be exactly where I am right now."

Let’s Connect:

This week’s challenge: Recommit to your goals. Write down your July goals and DM me a photo, or tag me on Instagram @sparkleandshinepodcast so I can cheer you on!

Got questions or topics you’d love to hear about? DM me—I’d love to hear from you!