On this episode of Speaking of Media, I’m joined by veteran TV reporter and longtime friend Tom Hayes to explore nearly 40 years of journalism evolution. From our shared early days of volunteering in community TV to Tom’s success with his online news program, 1-Minute Morning Toronto, we discuss how trust, adaptability, and storytelling have shaped his career—and the state of legacy media today.

We also reminisce about the past, including a quirky connection to the Wayne’s World phenomenon (HEY where are our royalties, Mike Myers?). Sit back and Tune in for this fun and insightful conversation about the future of hyper-local journalism and how media - both legacy and social - continue to evolve.

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Don’t forget to check out Tom Hayes and his 1-Minute Morning Toronto online/social feed for your daily GTA news fix. It’s incredible to reflect on how much news consumption has transformed over the past few decades, from traditional outlets to today’s more targeted—and sometimes polarized—sources. We’ll keep exploring how media shapes our understanding of the world in future episodes. Hope you enjoyed this episode as we look forward to the next time we are Speaking of Media.

On this edition of the speaking of media podcast, we dive into the nuts and bolts of media relations …with one of the industries top media trainers warren Weeks.

This episode provides a great opportunity for those of you who are looking to understand, media relations, more particularly.

And maybe if you’re up against it and need to listen to something to quickly prep for your next big media challenge ^^^

This discussion between myself and Warren might be quite valuable.

Here’s my back-and-forth with one of the industry’s top media trainers.

Want to create your own podcast? Learn from the producer of this podcast - Keith Marnoch. You need to know that, in a crowded podcast landscape, only about 20% of podcasts thrive long-term, with only 6% reaching 100 episodes. This episode that you are presently listening to is not there by a long shot. Still, thanks to our listeners who have stuck with us … in the past two years through our archive of episodes—as well as the high-quality guests that we intend to keep featuring—we’re committed to getting there.

Many podcasts fall short due to underestimating the effort involved and overestimating their initial popularity. We all think we’re great … with amazing show ideas. However, with dedication, you can significantly broaden your audience, whether for business purposes or your own personal passion.

The global pandemic has seen a shift in established norms of communication,
both through the channels and the messages we share.
There is currently a particular focus on leadership both corporate and political; as we all navigate previously uncharted waters.
We are at a place and time where many of the conventional constructs of mass communication are being challenged and - for better or worse - amplified.

As a communicator - how ready are you to succeed in that environment?

In this episode of ‘Speaking of Media’
- What Leaders need to think about when representing their stories and messages to the broader public.

- And also - how will leadership guide organizations
as we attempt to reach a state of endemic
and start living with Covid in the years to come.

Kym Geddes is our guest. She was news Director
at one of Canada‘s most listened-to radio news operations
and she is now combining her past experience with a new venture
- coaching leaders to communicate through the media - a perfect fit for this podcast.

Note: this particular show was recorded in mid-February 2022 – when trucker protests were dominating the news headlines in Canada…. But the discussion’s themes hold up … including what are the approaches that need to continue within your media relations strategies and which ones need to be adjusted?
…understanding that we’re in a new dynamic and fluid environment
I hope you enjoy this conversation I had with someone who truly knows both sides of the media microphone.

Kym Geddes can be reached at:
kymgeddes.com or kym.geddes@outlook.com
Visit her Instagram: @coach.kymgeddes

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Intro / extro Music courtesy of :
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Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels.

If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than overlooking.

This media platform drew the attention of Sarah Burke.

Her career has grown alongside the evolution of satellite radio. From Rocker DJ to digital music programmer, she moved over from various stints on traditional, terrestrial radio stations finding success in various local Canadian markets, before making the leap and flourishing in this still burgeoning media in Canada.

Listening to her story of the limitations but also the opportunities that satellite presents offers an insight into what communicators might want to take advantage of within this largely untapped media platform.

I love bringing attention to those who in their own right bring attention to minority voices and stories. Sarah’s Women in Media podcast is well worth a listen for that very reason. Her guests have included stories from women who need to be heard, as well as some who already have amazing platforms; like recording artist Jann Arden, national tv sports anchor Ivanka Osmak, and Canadian Olympian Alysha Newman, who all tell stories from obviously a female perspective …

That said, whether you’re female or male, I suggest you give Sarah’s podcast a try. You can also find Sarah on – and behind the scenes – at SiriusXM Canada as well as on her entertaining Twitter feed @BurkeTalks.

Again, I hope you learned on this podcast something of value as a communicator from the career recollections – to date! – from this episode’s guest – Sarah Burke.

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SPEAKING OF MEDIA is on Instagram: @speakingofmedia

Join the conversation on the Speaking of Media Twitter Account

Keith Marnoch's LinkedIn Page
Previews upcoming guest and episode announcements

Sarah Burke's image courtesy of Lindsay Duncan Photography

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031

In this episode, we go behind the desk that turned into a Sportcentre for James Duthie, TSN’s lead host and sports journalist. James’ work has earned him multiple awards including three Geminis, a Canadian Screen Award, and the Excellence in Sports Broadcasting Award from Sports Media Canada.

Coincidentally I was working as a corporate communicator at TSN the day that James arrived at the network back in 1998 and was involved with promoting him as the so-called next big guy in tv sports and can fondly remember how well he dealt with being marketed as Canada’s lead sportscaster for the generation to come. No small challenge.

I recently re-connected with James and we reflected on the current state of sports television by considering the future of the Olympics, soccer in Canada as well as sports media generally by re-visiting some of the fun times from an era when Canadian all-sports television was still sorting itself out. … and how he has flourished after 30 years in the business. AND what he aspires to accomplish with still plenty of gas in his sports journalist tank.

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Hopefully, you’ll also LIKE and comment on the show through our FACEBOOK, INSTAGRAM and Twitter feed; as well as on My LinkedIn page where you will hear about upcoming episodes.

And be sure to tell others who might enjoy it.

We want to build this community of communicators to put us in a better position to create relevant content, secure great guests like James Duthie, and ultimately reach a broader audience on a weekly basis.

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SPEAKING OF MEDIA is on Instagram:
@speakingofmedia

Join the conversation on the Speaking of Media Twitter account:

Keith Marnoch's LinkedIn Page
Previews upcoming guest and episode announcements

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
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Peter Mansbridge worked at the CBC for more than 50 years including a long run as the television network’s Chief correspondent and lead news anchor until his departure in 2017.

To this day he remains passionate about the public broadcaster and maintains a deep respect for the journalists there although he has also has thoughts about what was not working for him at the network.

Hi again and welcome to Season Two of Speaking of Media - the Podcast where communicators and the media come together to consider the world of mass storytelling -
I’m Keith Marnoch. former journalist turned corporate communicator…

And as a communicator, I invite you to join me to learn from industry experts from both sides of the media microphone…about how to effectively share your stories & messages.

And who better fits that mold than Peter Mansbridge ???

In this episode, he offers candid thoughts on journalism and broadcasting as well as how to communicate a story in the ever-evolving media landscape. His latest book is out. It chronicles his career which is a pretty broad basis to ask him just about anything related to current affairs over the past 50 years of Canadian history. We recently connected and had a chat…

PETER'S PODCAST:
The Bridge with Peter Mansbridge

PETER'S BOOK:
OFF THE RECORD

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Join the SPEAKING OF MEDIA COMMUNICATOR'S DISCUSSION GROUP on Facebook

SPEAKING OF MEDIA is on Instagram:
@speakingofmedia

Join the conversation on the Speaking of Media Twitter account:

Keith Marnoch's LinkedIn Page
Previews upcoming guest and episode announcements

Intro / extro Music courtesy of :
~~Roa Music~~
▶YouTube
https://www.youtube.com/RoaMusic
▶Spotify
https://open.spotify.com/artist/1ETpo...
▶Soundcloud
https://soundcloud.com/roa_music1031