In this episode, Dr. Laura Sicola interviews Misty Davis, the Chief Marketing Officer of Circana. They discuss the importance of authenticity in communication, the value of understanding different personality types, and the power of going to bat for others. Misty shares her experiences of taking risks, delivering hard news, and finding humor in everyday situations. The conversation highlights the significance of acknowledging and celebrating the achievements of others.

In this episode you will learn:

• Authenticity is key in effective communication.
• Understanding different personality types can improve communication and collaboration.
• Taking risks can lead to personal and professional growth.
• Delivering hard news requires finesse and empathy.
• Finding humor in everyday situations can lighten the mood and humanize conversations.
• Acknowledging and celebrating the achievements of others is important for building a positive and supportive work environment.

About Misty Davis

As Chief Marketing Officer at Circana, Misty Davis drives multiple marketing and sales initiatives to align with the company’s growth strategies, with the goal of accelerating demand, awareness, and ecosystem growth. She leads the continuous evolution of corporate messaging, positioning, and execution of the company’s narrative in key marketing assets, including digital presentations, campaigns, events, demos, sales enablement, and strategic communications. Davis is laser-focused on pipeline generation, ensuring the company communicates the right message at the right time and in the right place to all target audiences. She supports the company’s brand to employees and the community, as well as manages internal communications and industry relations efforts.

Previously, Davis had a 16-plus year career at Google, where she held several positions, the most recent of which was Director, Global Client and Agency Solutions, Consumer Packaged Goods, Consumer Health, and Tech. She began her career at Google working across U.S. teams, then in various markets throughout APAC in 2011, which catapulted her into the previous decade of global leadership opportunities. She is a thought leader and trusted confidant to her colleagues and a well-respected consultant with expertise in her field with clients.

You can connect with Misty in the following ways:

• LinkedIn: https://www.linkedin.com/in/mistymuscatel/

• Circana website: https://www.circana.com/

You can connect with Dr. Laura Sicola in the following ways:

• LinkedIn: https://www.linkedin.com/in/drlaurasicola
• LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
• YouTube: https://www.youtube.com/@LauraSicolainc
• Facebook: Dr. Laura Sicola
• Twitter: @LauraSicola
• Instagram: @drlaurasicola
• Website: https://laurasicola.com
• Laura’s Online Course: virtualinfluence.today

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In this conversation, Liz Ross, CEO of Shift Paradigm, discusses the importance of transparency within a framework in leadership communication. She shares a personal experience where lack of transparency caused disruption and unrest within her organization. Liz emphasizes the need for leaders to communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties. She also highlights the value of having opposing force personalities in a team to challenge and push against strengths and weaknesses.

In this episode you’ll learn:

• Transparency within a framework is crucial in leadership communication to address uncertainties and prevent disruption.
• Leaders should communicate the big rocks and immovable objects in a business, while acknowledging that there may still be uncertainties.
• Having opposing force personalities in a team can lead to better decision-making and growth.
• Having a point of view and being willing to disagree is essential for effective communication and growth.
• Having a point of view and expressing it is crucial for effective communication and influence.
• The difference between disagreement and resistance.
• Why her philosophy is “never look backwards“
• How to decide when to push an issue
• How she had to redirect on a $300 million campaign
• Advocating for others and building a team that complements your strengths is essential for success.

About Liz

Liz Ross is the President and CEO of Shift Paradigm and brings more than 26 years of experience leading some of the world’s most progressive and fastest-growing agencies. She is passionate about challenging the norm and inspiring marketers to be early adopters of innovative ideas and technology. As a dynamic leader accustomed to navigating today’s complex marketing world, Liz has pioneered brand-consumer relationships for clients such as General Motors, Delta, HP, General Electric, United Health Group, Michelin, Citibank, IBM, Clorox, Cox Communications, Hillshire Brands, Visa and Pepsi-Cola, to name a few.

You can connect with Liz Ross in the following ways:

• Shift Paradigm Website: https://www.shiftparadigm.com
• LinkedIn: https://www.linkedin.com/in/elizabethross/

You can connect with Dr. Laura Sicola in the following ways:

• LinkedIn: https://www.linkedin.com/in/drlaurasicola
• LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
• YouTube: https://www.youtube.com/c/VocalImpactProductions
• Facebook: Dr. Laura Sicola
• Twitter: @LauraSicola
• Instagram: @drlaurasicola
• Website: https://laurasicola.com
• Laura’s Online Course: virtualinfluence.today

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

In this episode, Dr. Laura Sicola interviews Kate McQuade, the Vice President of Marketing at P360, a life sciences SaaS company. They discuss the importance of collaboration in leadership communication and the benefits of asking for help. Kate shares a missed opportunity where she didn't speak up and the lessons she learned from it. They also talk about taking risks in marketing and the importance of combining digital and physical outreach. In this conversation, Kate McQuade discusses her approach to risk-taking in marketing, the importance of delegation, and the dynamics of team collaboration.

In this episode you will learn:

• Why collaboration is a crucial aspect of leadership communication.
• Asking for help can lead to better decision-making and empower the team.
• Missed opportunities can occur when you don't speak up or advocate for your ideas.
• Taking risks in marketing, such as combining digital and physical outreach, can yield positive results.
• Follow-up and proactive communication are essential to ensure ideas are considered and implemented. Laying out the cost, timeline, resources, and expected results can make new initiatives seem more manageable and increase stakeholder buy-in.
• Delegation is a valuable skill that can lead to more efficient use of time and leverage the expertise of team members.
• Speaking up and dissenting, even as the lone voice, can lead to better outcomes and the exploration of alternative ideas.
• Updating your resume with future goals in mind can help set a clear vision and guide your career path.
• The dynamics of a team and effective collaboration are crucial for achieving success in projects and goals.
• Being adaptable and able to laugh at oneself is important in navigating unexpected situations and maintaining a positive attitude.

About Kate

Experienced technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. Trusted advisor to senior leadership, providing strategic insights to gain a competitive edge in swiftly changing market dynamics. Enthusiastic about assisting clients in devising and executing impactful solutions that yield tangible results. Possess a well-rounded background having worked on both vendor and client fronts, supported by an extensive network of valuable connections.

You can connect with Kate McQuade in the following ways:

• P360 Website: https://www.p360.com
• LinkedIn: https://www.linkedin.com/in/katemcquade/

You can connect with Dr. Laura Sicola in the following ways:

• LinkedIn: https://www.linkedin.com/in/drlaurasicola
• LinkedIn Business Page: https://www.linkedin.com/company/laurasicola-inc
• YouTube: https://www.youtube.com/c/VocalImpactProductions
• Facebook: Dr. Laura Sicola
• Twitter: @LauraSicola
• Instagram: @drlaurasicola
• Website: https://laurasicola.com
• Laura’s Online Course: virtualinfluence.today

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.