In their book "Stand-Out Marketing: How to Differentiate Your Organization in a Sea of Sameness" Dr Simon Kelly, Dr Paul Johnston, and Stacey Danheiser identify 5 competencies marketing and sales people need for standing-out.

In this episode Paul and Simon talk about the first of these five competencies; how to be a visionary to see the next competitive move. They will:

•  Explain what visionary competency is and why it is  important
• Discuss what “being visionary” looks like in B2B sales and marketing 
• Give you tips and a checklist to help you be more visionary 

Good luck, we hope this helps on the path to Standout Marketing.


Simon Kelly, Paul Johnston and Stacey Danheiser 

Find out how you can Humanize your marketing to standout from competitors in the eyes of your customers.

In this podcast James Trezona, Co-Author of "Humanizing B2B:  The new truth in marketing that will transform your brand and sales" talks with Stacey Danheiser and Simon Kelly, Co-authors of "Standout Marketing: How to differentiate your organization in a Sea of Sameness".

The discussion reveals strategies for developing standout marketing  by:
- Keying into human emotions through compelling storytelling 
- Developing competencies that will help your organization swim away from a Sea of Sameness

Listen to this inspiring podcast to elevate your B2b marketing away from speeds, feeds.  Stop talking about yourself and your products, learn how to tap into emotions and truly stand out.