In this episode of Step Up Your Studio, we sit down with Claudia Reed (SVP of Sales) and Lorianne Hagen (Senior Sales Manager) from Weissman—one of the most trusted names in dance wear and costuming for over 65 years.

Together with hosts Steve and Angie, we explore what it truly means to build a studio brand that resonates—from your logo and communication style to the customer experience and beyond.

What you'll learn in this episode:

• How to define and refine your studio’s brand identity
• Why customer experience is your studio’s best marketing tool
• Tips for performing an effective brand audit
• Tools Weissman offers to streamline and inspire your costume selection
• Actionable advice for enhancing parent communication and studio loyalty

In this powerful episode of Step Up Your Studio, we’re joined by the incredible Ashley Andrews - Broadway choreographer, performer, and creative leader behind major productions like King Kong, Diana, Jesus Christ Superstar, and Sunset Boulevard. Ashley brings decades of industry experience and unfiltered advice for aspiring performers, studio owners, and dance educators.

From how to nail a Broadway audition, to the importance of being a triple threat, and why your attitude offstage is just as important as your talent, this conversation is packed with golden insights.

What You’ll Learn in This Episode:

• 🎭 What casting directors are really looking for in a dancer
• 💡 The mindset shift that could change your audition outcomes
• 🎤 Why being a singer AND a dancer is no longer optional
• ✅ The grooming, attire, and preparation mistakes that cost dancers roles
• 💼 How resumes and headshots can make or break your audition
• 🔄 Why consistency, humility, and teamwork matter as much as talent

In this inspiring episode of Step Up Your Studio, we welcome the incredible Julie Kay Stallcup, a beloved veteran of the dance education world and longtime friend of Dance Teacher Web.

Julie shares her journey from building one of the most successful studios in California - Revolution Dance Center with over 1,300 students and 30+ employees - to transitioning out of ownership and stepping into a mentorship role. Discover how she grew her business with intention, built a strong team culture, and learned to let go with love by passing on her legacy.

Inside This Episode:

• The unexpected way Julie entered studio ownership
• How she scaled to 144 weekly classes and two studio spaces
• Tips for hiring a strong team (Hint: Hire people smarter than you!)
• Why vision board meetings changed everything
• The importance of preserving your studio’s culture and community
• How to keep students and teachers creatively inspired—even during the “grind season”
• And the beautiful parallels between studio leadership and planting seeds for growth

Whether you're a seasoned studio owner or just starting out, Julie’s story will remind you why you started - and how to lead with heart, passion, and purpose.

🎧 Subscribe to the podcast for more inspiration, stories, and strategies to help you step up your studio!

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