Lesley Hensell is the Co-founder of Riverbend Consulting, an e-commerce and Amazon consulting agency. The company’s experts help sellers resolve account listing suspensions and other challenges. 

Lesley has personally helped hundreds of third-party sellers get their Amazon accounts and ASINs back up and running for the past 10 years. She is the author of The Amazon Incubator: Grow Your Business or Hatch a New One, to be released in January 2024.

When Amazon sellers get their accounts suspended, it can damage their credibility among customers, lead to losses, and lower their seller ranking. So, what can trigger a suspension and how can you get your account reinstated?

To prevent suspension, familiarize yourself with the policies and know the most common culprits. You should also watch your Amazon account health scorecard or rating to ensure that you don't fall below the recommended threshold. When faced with a potential suspension, you need all the tips and lessons you can get.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Lesley Hensell, the Co-founder of Riverbend Consulting, about strategies for overcoming Amazon account suspensions. They also talk about Amazon brand registry enforcements, common IP complaints on Amazon, and how Lesley's kids work in the family business.