Retailers prepare months in advance for Black Friday and come up with creative ways to stimulate our insatiable desire to buy more.

Retailers throw all kinds of temptations our way. Doorbuster sales. One day only! Unmissable offers. Now or Never. Early bird specials! Get the best deal! Last chance. Act now! Shop at half price. While supplies last.

By employing these anxiety-inducing buzzwords, retailers fuel the frenzy of Black Friday. They cultivate the illusion of scarcity, and hence pressure people into buying items now and asking questions later.

Retailers also take advantage of human psychology and invoke our primal brain, forcing us to behave like our hunter-gatherer ancestors, by creating false scarcity and using alarming and somewhat frightening colors (mostly shades of red) to highlight their offers and deal prices.

As a result, many people end up spending more on items even if they can’t afford those items. And due to this, they accrue heaps of credit card debt.

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