エピソード

  • 249: Making it Easier to Use Satellite Data in Agriculture
    2024/10/17
    NASA has connected data about the Earth’s surface since 1972. One of the first applications was for agriculture. Alyssa Whitcraft, Executive Director of NASA Acres grew up in the wine industry at her family’s property, Whitcraft Winery, located in Santa Barbara California. Her goal is to make it easier for people and organizations to use satellite data to improve agriculture. Alyssa explains how different types of satellites including polar-orbiting and geostationary collect information that can be calibrated against crop-specific data to develop predictive models. Farmers can use these models to identify viral, fungal, bacterial, water, and nutrient stressors and forecast harvest. While this technology is being used in commodity crops today, there is a huge opportunity for specialty crops. Resources: 129: The Efficient Vineyard Project 199: NASA Satellites Detect Grapevine Diseases from Space 233: The Gap Between Space and Farm: Ground Truthing Satellite Data ModelsAlyssa WhitcraftGroup on Earth Observations Global Agricultural Monitoring Initiative (GEOGLAM) NASA AcresNASA HarvestWhitcraft Winery Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] [00:00:04] Beth Vukmanic: NASA has collected data about the earth surface since 1972, One of the first applications was for agriculture. Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth. Vukmanic executive director. Since 1994 vineyard team has brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:39] And today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with Alyssa Woodcraft, executive director of NASA acres. She grew up in the wine industry at her family's property. Whitcraft winery located in Santa Barbara, California. [00:01:01] Alyssa's goal is to make it easier for people and organizations to use satellite data, to improve ag. Alissa explains how different types of satellites, including polar orbiting and geostationary collect information that can be calibrated against crop specific data to develop predictive models. Farmers can then use these models to identify viral, fungal bacteria, water, and nutrients stressors. And forecast harvest. While, this technology is being used in commodity crops today. There was huge opportunity for specialty crops. [00:01:35] Alyssa is involved in numerous organizations and projects. So I highly recommend that you visit our show notes. And check out her website. [00:01:43] If you want access to more viticulture research and technology from the world's top experts, then you won't want to miss the premier Winegrowing event of the year. The sustainable ag expo enjoy the perfect blend of in-person and online learning. Speak directly with national experts. Earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast. Make sure you use discount code podcast 24 at checkout to take $50 off of your ticket. Register [00:02:19] today at sustainableagexpo.org. Now let's listen [00:02:27] Craig Macmillan: Welcome to Sustainable Wine Growing with Vineyard Team. Our guest today is Alyssa Whitcraft. She is Executive Director of NASA Acres, and we're going to talk about all kinds of exciting stuff that she's involved with, and I'll let her explain those. Thanks for being on the podcast, Alyssa. [00:02:43] Alyssa Whitcraft: Thank you for inviting me. [00:02:45] Craig Macmillan: You're involved in a whole bunch of different projects and consortiums and programs mostly around remote sensing and agriculture. [00:02:53] And you're excited about a number of different things in your field. What exactly is your field? I think it's a good place to start because I think a lot of people don't understand what it is. [00:03:01] Alyssa Whitcraft: I'm a geographer, which is basically the world's oldest discipline. We use the lens of space and place and location to understand the world. And knowing ...
    続きを読む 一部表示
    47 分
  • 248: Advancing Sustainability from the Inside | Marketing Tip Monday
    2024/10/14
    [00:00:00] As a member of a sustainably minded ag business, you have the potential to shape the way people view our food system. [00:00:07] Welcome to marketing tip Monday with SIP Certified. We know that customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry. These twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing. [00:00:27] There is a dramatic difference between how consumers and producers understand sustainability. While, both groups have positive perceptions of sustainable agriculture. The general public has a much more limited understanding of it and even ranked sustainability as one of their top four least understood terms. [00:00:48] Fostering a shared understanding from farm to table is key to turning sustainability into the norm. With that comes a healthier future for people and the planet. Part of the problem is that farmers themselves often don't have the time. Or the platform to communicate directly with consumers. But an educated and informed hospitality and sales team that's you can bridge the gap. And an easy way to start is by educating your team on what it means to be a sustainably minded business. [00:01:19] Tolosa winery in the Edna valley of San Luis Obispo, California created a unique way to both teach their team about sustainability and involve them in their efforts. This week's marketing tip tells their story. [00:01:33] With Tolosa is three PS groups. Employees were given the opportunity to experience sustainability firsthand. [00:01:40] Each person could join a group that focused on one of the three pillars of sustainability people, planet and prosperity. [00:01:47] Each of the groups would take their area of focus and work together to find ways to improve the businesses practices. [00:01:53] First off the people group. [00:01:55] This group focused on encouraging staff. Engagement safety communication and more. They looked into wage scales to ensure the staff was receiving fair pay And analyzed and improved safety procedures. [00:02:08] Second up is the planet group. [00:02:10] This group taught Tolosa's staff, new methods for recycling and composting, both at work and at home. When the company wanted to expand its solar field, the planet group researched soil profiles and growing conditions. On the company's property to identify the area that was least hospitable to vines. So it could be used for the expansion. [00:02:30] And thirdly, the prosperity group, [00:02:32] thanks to this group Tolosa, reduce their water by hundreds of thousands of gallons. Member's designed a water nozzle that eliminated the wineries open hose, water use. In fact, the nozzle is so good. It is now mandatory. Josh baker CEO says on average, this one small change resulted in some 380,000 gallons of water savings annually. [00:02:56] While, participation in the groups is always optional. Employees were enthusiastic to join Josh notes, that the level of staff involvement. Was a bit of a surprise. People chose to take the extra time to be a part of it. [00:03:09] Listen up SIP certified members offer your club members the chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is an annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded wine enthusiasts who value sustainability. We're enrolling participants now just go to sipcertified.org/join-resip-2025. To get signed up. You can also find that link in the show notes. [00:03:43] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcription by Descript. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineJoin ReSIProcal February 2025Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
    続きを読む 一部表示
    4 分
  • 247: Can Area Wide Management Eradicate Vine Mealybug?
    2024/10/03
    If you are dealing with vine mealybug in your vineyard, you are not alone. Kent Daane, Cooperative Extension Specialist at the University of California Berkley studies different types of mealybug populations across the globe. Kent covers organic and conventional strategies, ways to increase the presence of generalist and specialist natural predators, and the importance of establishing refugia for beneficials. His latest work focuses on area-wide management tactics. Looking to the European Grapevine Moth eradication program as an example, Kent sees an opportunity to decrease vine mealybug populations through neighborhood driven monitoring, trapping, coordinated sprays, and mating disruption. Resources: 119: Vine Mealybug 101: Species Identification, Lifecycle, and Scouting to Create an IPM Program 130: The Biological Control of Vine Mealybug Using Mealybug Destroyers and Anagyrus Wasps Biology and management of mealybugs in vineyards Ecology and management of grapevine leafroll disease Impacts of Argentine ants on mealybugs and their natural enemies in California’s coastal vineyards Insecticides for a mealybug and a carpenter moth on vine trunks, 2023 In-season drip and foliar insecticides for a mealybug in grapes, 2023 In-Season Drip and Foliar Insecticides for a Mealybug in Grapes, 2021Kent Daane Mealybug transmission of grapevine leafroll viruses: an analysis of virus–vector specificitySustainable Control tools for Vine MealybugUCCE Napa Viticulture Extension Leaf Hopper site Vineyard managers and researchers seek sustainable solutions for mealybugs, a changing pest complex Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:00] Craig Macmillan: Welcome to Sustainable Wine Growing with Vineyard Team. Our guest today is Kent Daane. He is a Cooperative Extension Specialist with the University of California, Berkeley, and he works primarily out of the Kearney Agricultural Research and Extension Center. And today we're going to talk about a number of topics. Thanks for being on the podcast, Kent. [00:00:17] Kent Daane: Craig, thanks. I'm happy to be here. [00:00:20] Craig Macmillan: Let's dive in on one pest that everybody's interested in, continuing to be interested in, and you may have some new insights or newer insights on this. Let's start with mealybug management. Kind of what's the state of the art in that topic right now? [00:00:33] Kent Daane: Yeah, that's been the number one question I've been getting for many, many years now. It is an invasive pest. We know it came in, probably being brought in by a grower down in Coachella Valley. It has since spread into the San Joaquin Valley, Central Coast area where you are, Napa Sonoma, and it's been found now in Oregon. Just like Napa, Oregon has attempted an eradication program. And probably just like Napa, most likely it's not going to work. It's a very, very difficult insect to kill 100%. I mean, I can come up with all kinds of different programs, soft programs, hard programs, expensive programs, inexpensive programs, where I can suppress that insect pest. It's very difficult to remove it from a vineyard. And that becomes important when you think about the kinds of damage we're worried about in Central Coast wine grapes. Pretty much anywhere where they're looking at grape quality. But especially in the cooler regions. So, this insect, this mealybug, is one of many mealybug species. that is a vector of grape leaf roll associated viruses. And this is the primary reason it grows to such high pest status. So for the most part, the growers can knock its levels down far enough that it's not in the grape clusters or it's rarely found in the grape clusters. That's more of an issue for table grape growers. It's a cosmetic pest. When you look at some of the Regions in the San Joaquin Valley where they're growing a lot of table grapes Kern, Tulare, Kings, Fresno, counties, there's enough heat accumulation and these grapes are harvested early enough in the season that they can still build up their Brix. They can still get a very good grape to market. Even when there's some vinely bug on the vine, they just don't tend to be as impacted by this leaf roll pathogen as our wine grapes. When you get into regions like San Luis Obispo, Napa, Monterey, Oregon, where they really are trying to hold those grapes on the vine for a longer period ...
    続きを読む 一部表示
    50 分
  • 246: 3 Ways to Make Your Tasting an Experience | Marketing Tip Monday
    2024/09/23
    [00:00:00] Beth Vukmanic: You're tasting room is more than just a place to try your wines. It is also what your guests visualize when they hear your name or senior wine on the shelf. And it's what they tell their friends and family about when they recall their last visit. [00:00:14] Welcome to marketing tip Monday with sip certified, we know that customers are looking for wines labeled as sustainable while our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:32] Does your tasting room offer a memorable experience? [00:00:36] There are so many ways to make wine tasting special for tasters of any kind. Templeton based Castro Cellars has it down. They're tasting room constantly offers unique opportunities for visitors to learn something new and make memories. [00:00:51] The first two examples are for the music lovers. Every Sunday from may through October. . We're hosts, lazy locals. These free concerts invite music, lovers and wine enthusiasts to wind down and enjoy an evening of entertainment. While sipping their sustainably produced wines. [00:01:08] And if one band isn't enough. Guests can make a weekend of it at the Whale Rock Music and Arts Festival. This all ages, summer event welcomes visitors to enjoy live music, local vendors, yoga and beverages galore, including wine, beer, cider, and spirits. [00:01:25] In addition to providing a unique tasting and entertainment experience, the event has an altruistic purpose. Proceeds from the Fest are donated to the Templeton Instrumental Music Boosters Association. A volunteer organization that is dedicated to enhancing the experiences of Templeton high school musicians. [00:01:43] The second two activities are for the active [00:01:46] Wine tasting doesn't just have to be tasting wine. [00:01:49] Offer an opportunity to get active. [00:01:52] Castoro Cellars has an all level yoga class led by their in-house Yogi Lauren Udsen. It is the perfect way to start the day after the one hour class, students are invited to enjoy a delicious brunch and sparkling beverages. [00:02:05] To keep the blood pumping guests can get up close to the vines at the Whale Rock Disc Golf course, this 18 hole course. Is set in their, SIP certified and organically farmed Whale, Rock vineyard. [00:02:17] And the final two experiences are for the learners. Many vineyards offer tours. They're a great way to show off your vines and educate your guests about your unique history and farming practices. Why not kick it up a notch. [00:02:30] Vine cycle e-bike vineyard tours offer . Castoro's tourists, the opportunity to learn about their sustainable and organic farming practices while ebiking through the vineyard. After the two hour cycle guests relax, tableside and enjoy wine tasting and fresh lunch from the daily food truck. [00:02:48] Some people who are new to the world of wine are intimidated by all there is to know. Castoro also offers intimate, informative classes to teach the basics of wine tasting. Students gain an understanding of wines, intricacies and develop the tasting skills. They need to get the most out of their future tasting experiences. [00:03:07] So let us know, how will you make your next tasting and experience? [00:03:12] Listen up SIP certified members. Offer your club members, a chance to experience your and other SIP certified brands in February, 2025. ReSIProcal February is the annual month long event that offers tasting rooms. The opportunity to increase their traffic and connect with like-minded brands and wine enthusiasts who value sustainability. [00:03:33] We're enrolling participants now. Just go to sipcertified.org/join-resip- 2025. To get signed up. [00:03:44] Until next time, this is sustainable. Winegrowing with the vineyard team. Nearly perfect transcription by Descript. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineJoin ReSIProcal February 2025Marketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
    続きを読む 一部表示
    4 分
  • 245: The 2024 Sustainable Winegrowing Leadership Awards - California Green Medal
    2024/09/19
    To celebrate California Wine Month, we're highlighting winners of the California Green Medal Award. Allison Jordan, Executive Director at the California Sustainable Winegrowing Alliance shares the sustainable practices unique to each of this year’s winners. From farm hiking trails open to the community to a bio fuel powered fleet, you’ll be inspired by these stories. Make sure you listen to the end. Our host Craig works at Niner Wine Estates, the 2023 Green Medal Business Award Winner. He has great insights into the benefits of applying for the Green Medal that extend beyond earning the award. I have enjoyed working with the Green Medal on the steering committee and as a judge. If you are a California vineyard or winery, I encourage you to visit greenmedal.org to apply. Applications open in November of 2024. Resources: 206: The Best Newsletter You Can Send | Marketing Tip Monday 231: Stacking Regenerative Practices to Create a Healthy Vineyard2024 Green Medal Award WinnersAllison JordanGreen Medal Awards Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:00:06] Beth Vukmanic: To celebrate California wine month. We're highlighting winners of the California green metal award. [00:00:11] Welcome to sustainable wine growing with the vineyard team, where we bring you the latest in science and research for the wine industry. I'm Beth Vukmanic executive director at vineyard team. Since 1994, we've brought you the latest science-based practices, experts, growers, and wine industry tools through both in-field and online education, so that you can grow your business. Please raise a glass with us as we cheers to 30 years. [00:00:36] In today's podcast Craig Macmillan, critical resource manager at Niner wine estates with long time sip certified vineyard and the first ever sip certified winery. Speaks with. Alison Jordan executive director at the California sustainable wine growing Alliance. She shares the sustainable practices, unique to each of this year's green metal winners. From farm hiking trails, open to the community, to a biofuel powered fleet. You'll be inspired by these stories. And make sure you listen to the end. [00:01:07] Our host Craig works at Niner wine estates winner of the 2023 business award. He has some great insights into the benefits of applying for the green metal that extend beyond earning the achievement. [00:01:19] I personally have had the pleasure of serving on the green metal steering committee. And as a judge, if you're a California vineyard or winery, I encourage you to visit green metal.org to apply applications open in November of 2024. [00:01:34] Do you want access to the latest viticulture research and technology from the world's top experts, then you won't want to miss the premiere Winegrowing event of the year, the sustainable ag expo. Enjoy the perfect blend of in-person and online learning. Speak directly with national experts, earn over 20 hours of continuing education and explore sustainable ag vendors. It all takes place November 11th through 13th, 2024 in San Luis Obispo, California. As a listener to this podcast, take $50 off of your ticket. When you use code podcast 24 at checkout. Get yours today at sustainableagexpo.org. Now let's listen in. [00:02:14] Craig Macmillan: Our guest today is Allison Jordan. She is executive director of a California sustainable wine growing alliance. And today we're going to be talking about the green medal awards. Hey allison, thanks for being on the podcast. [00:02:30] Allison Jordan: Great to be with you. thanks so much for having me. [00:02:32] Craig Macmillan: So let's start with some basics. What is the California sustainable wine growing alliance? And in particular, what is it? What are its goals? And what's it doing to achieve those goals? [00:02:42] Allison Jordan: Well, the California Sustainable Wine Growing Alliance is a partnership that was created by Wine Institute and the California Association of Wine Grape Growers back in 2003 as a nonprofit organization that's all about promoting sustainability from grapes to glass. some of the ways that we do that, especially the whole idea of encouraging adoption of sustainable wine growing practices is also around communicating about it so we can really tell the story about California's leadership in sustainability. [00:03:14] And we do that through ...
    続きを読む 一部表示
    18 分
  • 244: Highlight Your Habitat | Ancient Peaks' Sustainable Story | Marketing Tip Monday
    2024/09/09
    [00:00:00] Beth Vukmanic: While most consumers say that environmental friendliness plays a significant role in how they make purchasing decisions. Brands, messaging about sustainability only reaches about half of global consumers. Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While our longer form episodes help you learn about the latest science and research for the wine industry. [00:00:24] These twice monthly micro podcasts will help you share your dedication to sustainable wine growing. [00:00:30] Your sustainable story can be shared across any of your communication channels, including social media, wine club, newsletters, tasting room signage, and so much more. [00:00:39] Are you wondering what to tell your audience about in your next story? From cover crops to owl boxes and water collection, ponds to native landscaping. There are many sustainability topics. right outside of your window. [00:00:51] At ancient peaks winery in Santa margarita, California. There is no shortage of natural. conversation fodder. Their sustainable story highlighting the value of habitat shows creative ways to support the native wildlife that lives around their vineyard. [00:01:07] The Santa margarita ranch. Ava represents just one vineyard. Ancient peaks wineries estate, margarita vineyard. Which is home to an abundance of beloved wildlife. [00:01:17] The team takes great care to respect and facilitate the presence of their winged and furry friends through the preservation of their habitat. [00:01:25] Wildlife corridors are present through and around the vineyard to ensure animals have free and safe passage. Black bears, Bobcats, mountain lions, wild pigs turkeys, deer, and bald Eagles are among the many creatures. That you'll find. [00:01:39] There's also aquatic life at the ranch. The team protects Creek setbacks and implements filter strips between the vineyard and waterways to keep the water healthy. With all of this life on the property, not all of it is beneficial to the health of the vineyard crop. To help keep pests at bay, the ranch attracts natural predators with bat boxes, Al boxes, and wrapped her purchase. They even invite a herd of goats to feast on their vegetation, acting as low impact herbicide alternative. [00:02:05] They're affiliated margarita adventures is dedicated to nature and wildlife appreciation and education. [00:02:11] The ranches natural list. Jackleen. [00:02:14] offers a variety of guided wildlife tours. For guests, including nature, adventure tours, Eagle tours, forging tours, and photograph tours. [00:02:24] Think about the habitat around your vineyard. [00:02:27] How will you highlight preserving nature at your property? [00:02:30] If you want more inspiration to help share your sustainable story, make sure you check out our newly updated online course. We've spent over 40 hours writing new sustainable stories for finding our training module and recording and editing video content. [00:02:45] This simple yet powerful free tool will help you tell your own personal sustainable message. To get started. Just go to the show notes. Click on the title. Tell your sustainable story to sign up and start writing yours today. Until next time, this is sustainable winegrowing with the vineyard team. Resources: *** Tell Your Sustainable Story Online Course ***Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Story | PrintSustainable Story | Electronic What's your Sustainable Story? Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member
    続きを読む 一部表示
    3 分
  • 243: Microbial Communities in the Grapevine
    2024/09/05
    Microbial communities vary widely from plant to plant, even from rootstock to rootstock! Philippe Rolshausen, Professor of Cooperative Extension for Subtropical Horticulture in the Department of Botany and Plant Sciences at the University of California Riverside studies the phytobiome. This includes all organisms associated with the vine including bacteria, fungi, insects, and animals. Learn the impact these communities have on your vineyard from young vine decline under extreme stress to the wine’s terrior. Resources: 78: Biological Control for Grape Vine Trunk Diseases A Method to Detect and Quantify Eutypa lata and Diplodia seriata-Complex DNA in Grapevine Pruning Wounds Endophytic microbial assemblage in grapevine Grapevine pruning strategy affects trunk disease symptoms, wood pathobiome and mycobiomePhilippe Rolshausen Phylogenomics of Plant-Associated Botryosphaeriaceae SpeciesRolshausen Lab Soil Health Playlist Temporal Dynamics of the Sap Microbiome of Grapevine Under High Pierce’s Disease Pressure Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace Vineyard Team – Become a Member Get More Subscribe wherever you listen so you never miss an episode on the latest science and research with the Sustainable Winegrowing Podcast. Since 1994, Vineyard Team has been your resource for workshops and field demonstrations, research, and events dedicated to the stewardship of our natural resources. Learn more at www.vineyardteam.org. Transcript [00:02:07] Craig Macmillan: Our guest today is Philippe Roshausen. He is Professor of Cooperative Extension at University of California, Riverside. And today we're going to be talking about the soil microbiome. Thanks for being on the podcast, Philippe. [00:02:19] Philippe Rolshausen: Thank you for having me. [00:02:20] Craig Macmillan: Well, when we do these topics, like to start from the very basics. And then we can go very deep from there. What is your definition of the soil microbiome? [00:02:31] Philippe Rolshausen: Well, a microbiome is the collection of microbes. The soil microbiome is the collection of microbes associated with the soil. I have to say we work on the soil microbiome, but we also work on the phytobiome, which is the collection of organisms. associated with the, the, vine, and that can be fungi, bacteria, viruses, even insects. So we are more interested in fungi and bacteria in my lab. And especially those that live inside the vine and how it's connected to the roots and the soil. [00:03:12] Craig Macmillan: Yeah, I'm very interested in that. Just for our listeners, other aspects of the soil microbiome could include things like microarthropods, uh, nematodes, etc. It's a very complex Complicated ecosystem. [00:03:26] Philippe Rolshausen: I and I only focus on one part of it. [00:03:29] Craig Macmillan: The work that I've done with soil microbiome in a very primitive way. We just focused on total bacteria, total biomass, things like that. You just mentioned this and this is a good jumping off point actually. Because plants are an active part of this ecosystem, you will find different soil microbiomes around different crops. What is the soil microbial community like around grapevines in particular? [00:03:50] Philippe Rolshausen: Well compared to, to what is the question. Let's give you an example. I work on citrus and grapes in the same soil environment, you would see differences between a grapevine and the citrus plant just because of the property of the host. Within grapevine, you know. Depending on the variety or the rootstocks, I should say then you would also have different microbial communities associated with the rootstock. And this is like a plant effect because plant recruits their microbes. So, so you have sort of a template of microbial or a core microbiome, which is you would find across a different rootstock or varieties of grapes or even plants. But then. Some are very variety specific or host specific, and so you would tend to see some varietal specificity and specific microbe associated with some of those rootstock operants. [00:04:47] Craig Macmillan: That's news to me. That's fascinating. there is some commonality, but you will find some differences just based on things like rootstock? [00:04:56] Philippe Rolshausen: Yes. [00:04:57] Craig Macmillan: Oh, that is interesting. We may come back to that. one of the things about your work that I was really intrigued by, which I was unaware of, is the different microorganisms that one might find inside the grapevine, and what roles they play in the functioning of the plant. I mean, I think most of familiar with Our gut microflora. Right, where we know that we have organisms inside us. We have organisms on our skin and all that. I didn't ...
    続きを読む 一部表示
    35 分
  • 242: How to Talk SIP With Your Wine Club | Marketing Tip Monday
    2024/08/26

    [00:00:00] Beth Vukmanic: For your wine club members. Is there anything more exciting than delivery day? Unboxing the latest assortment, stir sweet memories of their last visit to the winery and welcomes them to once again, connect with your community.

    [00:00:13] Welcome to marketing tip Monday with sip certified. We know customers are looking for wines labeled as sustainable. While, our longer form episodes help you learn about the latest science and research for the wine industry. These twice monthly micro podcasts will help you share your dedication to sustainable. Winegrowing.

    [00:00:32] Your wine club newsletter prepares your customer for the delights ahead, but does it invite them to relish in the social and environmental virtues of their loyalty?

    [00:00:42] Next time you send out a newsletter, include a sustainability tidbit. So your brands enthusiasts know that they're sipping sustainably.

    [00:00:50] You can start by including a brief description of the sustainable practices at your property. For SIP certified brands, we talk about the seven values. Which includes social responsibility, wiper management, safe, pest management. Energy efficiency, habitat business, and always evolving.

    [00:01:08] A great way to help your customers really see what you're doing to be sustainable is to share your sustainable story.

    [00:01:15] You can talk about attracting barn owls and releasing beneficial insects to help manage pests naturally.

    [00:01:22] You can share pictures of the native plants in your cover crop and explain how they benefit pollinators and help improve soil health.

    [00:01:28] Or you could talk about how you treat winery, process water. So that it can be reused to irrigate the landscape or the vineyard.

    [00:01:36] Your customers will love learning how your brand conserves and protects natural resources.

    Tell Your Sustainable Story

    [00:01:42] If you need more ideas, make sure you check out our newly updated course. We spent over 40 hours writing new sustainable stories, refining our training module and recording and editing video content to bring you an updated online course.

    [00:01:58] The simple yet powerful free tool will help you tell your own personal sustainable message. Go to the show notes, click on the title. Tell your sustainable story to sign up and start writing yours today.

    Until next time, this is Sustainable Winegrowing with the Vineyard Team.

    Resources:
    • *** Tell Your Sustainable Story Online Course ***
    • Apply for SIP Certified Wine
    • Marketing Tips eNewsletter
    • Sustainable Story | Print
    • Sustainable Story | Electronic
    • What's your Sustainable Story?
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Sustainable Winegrowing On-Demand (Western SARE) – Learn at your own pace
    • Vineyard Team – Become a Member
    続きを読む 一部表示
    2 分