In this Swift Chat conversation, Jonny Swift speaks with Alex Khassa, founder of Clients Blackbox, a marketing partner to some of the fastest-growing financial advisory and retirement planning firms in the USA, about transforming financial advisor marketing through precision-engineered video ads. Khassa explains his approach to helping advisors capture more clients by creating highly targeted, short video ads on Facebook and Instagram that replace the traditional, slower webinar funnels. By focusing on the "speed to lead" principle, his strategy significantly reduces lead loss, offering clients immediate access to educational content and fast-tracked appointments. This method enables rapid scaling, delivering a superior return on investment.

He shares success stories of advisors who have grown their businesses through his system, including one client who closed a $13 million virtual deal. Khassa also highlights a new partner program for smaller advisors that allows them to leverage the systems of larger, successful advisors without creating their own video content or virtual sales process.

Learn more about Alex Khassa and Clients Blackbox at www.ClientsBlackbox.com

In this Swift Chat conversation, Marie Swift speaks with Meir Statman, Professor of Finance at the Leavey School of Business at Santa Clara University, to discuss the field of behavioral finance. Renowned for his research, Meir Statman has recently authored a new book called "A Wealth of Well-Being: A Holistic Approach to Behavioral Finance," which offers profound insights into the psychological underpinnings of financial decisions and their broader implications for personal well-being.

Statman delves into the core themes of the book, unraveling how our emotions and cognitive biases shape our financial behaviors in ways that often defy traditional economic theories. He also shares practical strategies for making more informed and rational financial choices, emphasizing the importance of understanding the human elements that drive our decisions.

Whether you're a finance professional looking to enhance your understanding of behavioral economics or simply interested in the interplay between money and human behavior, this episode offers a wealth of knowledge and thoughtful insights. Tune in to discover how to navigate the complex financial landscape with greater wisdom and clarity.

Don't miss this opportunity to learn from one of the leading voices in behavioral finance. A Wealth of Well-Being is available now at Amazon, Barnes & Noble, and other major retailers.

In this Swift Chat conversation, Marie Swift speaks with Derrick Kinney, Best-Selling Book Author, Keynote Speaker, and Host of the Good Money podcast, to unpack the secrets behind his success and the strategies that have helped countless individuals achieve financial freedom. He also shares advice for financial advisors who might be looking to emulate his success in building a multi-million dollar financial advisory business then selling it a few years ago to focus on what he calls "Derrick 2.0" wherein he now has more time to focus on coaching/mentoring other advisors, and addressing groups of financial advisors at hosted events.

Kinney shares his personal journey, highlighting the pivotal moments that shaped his career and the lessons he learned along the way, emphasizing the crucial role of passion in achieving professional success. He also delves into the power of a positive mindset, its role in overcoming challenges, and the significance of building and nurturing strong partnerships. Throughout the conversation, Kinney offers practical advice on navigating the complexities of the financial world, from investment strategies to retirement planning -- and for building a highly successful financial advisory firm.

Learn more about Derrick Kinney and his Success For Advisors program at SuccessForAdvisors.com

In this Swift Chat conversation, Marie Swift speaks with Jane Wollman Rusoff, Contributing Editor with ThinkAdvisor and a two-time AZBEE award winner from the American Society of Business Publication Editors. Jane's career journey is as diverse as it is fascinating. From delving into consumer electronics during the tech revolution to interviewing some of the biggest names in entertainment, Jane's experience spans multiple industries. She shares anecdotes from her interviews with iconic figures like Dustin Hoffman, John Bogle, Ray Charles, Steve Allen, and William Shatner, giving us a glimpse into their lives beyond the spotlight.

Jane is also the founder of Family Star Productions, where she helps ordinary individuals create legacy profiles, capturing their memories, values, and philosophies for future generations. These private profiles serve as a timeless treasure, preserving the essence of a person's life story. Jane shares insights into her unique approach to profiling individuals, including those with cognitive challenges like Alzheimer's. She emphasizes the importance of capturing memories before they're lost and reveals the surprising depth of recollection even in advanced stages of dementia.

You can learn more about Family Star Productions at www.FamilyStarProductions.com

​In this Swift Chat conversation, Marie Swift speaks with Steve Atkinson, Speaker, Leadership Coach, and Growth Expert with Admired Leadership. The conversation delves into the realm of leadership and its practical applications in the financial advisory world. Steve shares insights and anecdotes that shed light on what it means to be an effective leader. He emphasizes the idea that leadership is not merely a title or a position but rather a set of behaviors and choices that anyone can adopt.

​Throughout the discussion, Steve highlights the importance of credibility, feedback, and the creation of a team of leaders. He illustrates how admired leaders, identified through years of study, excel not only in achieving results but also in fostering strong relationships and followership. By focusing on character, competence, and the ability to give impactful feedback, advisors can enhance their leadership skills and ultimately make a positive impact on their clients and teams.

Learn more at https://www.AdmiredLeadership.com

Listen to this special conference compilation podcast episode recorded live in the T3 Podcast Station, powered by LPL Financial, at the 2024 T3 Technology Tools for Today Advisor Conference - which also celebrated the event's 20th anniversary. Host Marie Swift chats with conference speakers, industry thought leaders, and advisors about what's hot and happening at #T32024. From intriguing presentations on the main stage to all the fintech on display in the exhibit hall - and all the celebrations in between - hear the biggest takeaways and insights from:

• Dan Skiles of Altruist
• Jamie Hopkins of Bryn Mawr Trust
• Laura Garfield of Idea Decanter
• Dominic Tully of Powder
• Erkko Etula of Brooklyn Investment Group
• Haik Sahakyan of ARQA
• Matt Kadnar of Nebo Wealth
• Vamshi Yamsani of AssetSprout

Listen to this special conference compilation podcast episode recorded live in the T3 Podcast Station, powered by LPL Financial, at the 2024 T3 Technology Tools for Today Advisor Conference - which also celebrated the event's 20th anniversary. Host Marie Swift chats with conference speakers, industry thought leaders, and advisors about what's hot and happening at #T32024. From intriguing presentations on the main stage to all the fintech on display in the exhibit hall - and all the celebrations in between - hear the biggest takeaways and insights from:

• David Drucker, formerly with T3 Technology Tools for Today
• Christine Cherry of Advisor Circle
• John Rajes of LPL Financial
• Christophe Gauthron of Kwanti
• Patricia Jennerjohn of Focused Finances, LLC
• John Mackowiak of Advyzon
• Jim Sinai of Vanilla
• Jen Ferguson of XLR8

In this special episode of "Hot and Happening at T3 2024", recorded live at the 2024 T3 Technology Tools for Today conference, Marie Swift leads an insightful conversation with Gary Carrai, CFA, Executive Vice President of Advisor Business Strategy at LPL Financial, the nation’s largest independent broker-dealer serving independent financial advisors and financial institutions - providing technology, research, clearing and compliance services, and practice management programs to advisors looking to create and grow thriving practices. The discussion delves into the dynamic landscape of wealth management technology, with Gary providing valuable insights into the industry's evolution and the innovative solutions being developed at LPL Financial.

Gary emphasizes the pivotal role of data in driving actionable insights and enhancing advisor-client interactions. He underscores LPL's advisor-centric approach, commitment to innovation, and focus on delivering comprehensive data analytics capabilities, coupled with proactive notifications to empower advisors in making informed decisions. Tune in to discover how LPL Financial is at the forefront of driving innovation to empower advisors and enhance client outcomes.