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Talk with Linda Reed-Enever

Talk with Linda Reed-Enever

著者： Linda Reed-Enever
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Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well as tips and updates on all things marketing

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  • Effective Strategies to Maximise Your Audience through Content Repurposing

    Effective Strategies to Maximise Your Audience through Content Repurposing
    2025/06/26
    Creating content takes time, effort and strategy, so why let it go to waste after one post? In this episode of Talk, I’m diving into the power of content repurposing and how it can help you reach more people, expand your impact, and make the most of what you’ve already created. If you’ve ever felt like you’re on a content treadmill, this is your permission slip to step off and let your existing content do the heavy lifting. What You'll Learn in This Episode Why Repurposing Is a Smart Strategy Your content is valuable. Repurposing gives it new life, helps you reach a wider audience, and ensures your hard work continues to work for you. Whether it's a blog, video, podcast or past presentation, there are plenty of ways to spin it into fresh formats. Easy Ways to Start Repurposing Newsletters: Feed your blog or podcast content into newsletters using platforms like MailerLite Blog to Social: Break down blog posts into multiple social media captions or quotes using tools like MeetEdgar Blog to Video: Turn text into videos using AI tools like Pictory, and embed them back into your website with show notes and links Video to Podcast: Repurpose long-form videos as podcast episodes and vice versa, expanding where and how your audience can engage with you. Tools to Help You Do It Faster I share my go-to tools like Descript for editing, Opus Clip for short-form video slicing, Canva for branded graphics, and Designrr for creating ebooks from your blog content. These tools help you save time, stay visible, and stretch your message further. Don’t Forget Past Presentations Your old presentations are gold. Use them to: Build a free or paid course Turn them into ebooks or toolkits Pitch yourself at summits, webinars, or events Create marketing assets that reach a brand-new audience Go Where Your Audience Is Repurposing isn’t just about the format. It’s about distribution. Think Medium, Quora, Facebook groups, and Reddit. Answer questions, add value, and share your repurposed content in new spaces. Key Takeaway Repurposing isn’t recycling, it’s amplifying. You’ve already created amazing content. Now it’s time to give it legs and let it grow across platforms, formats, and new audiences. Action Step Pick just one technique from this episode and try it this week. Whether it’s turning a blog into a social post or submitting an old presentation to a new audience, your content is worth seeing again and again. Ready to Get Support? If you’re nodding along thinking, “I needed this yesterday,” here’s where to start: Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Leave a review and let us know what idea you’re excited to try first. Your feedback helps us reach more business owners like you and grow a community that makes marketing easier, smarter, and more impactful. Highlights 00:00 What is Content Repurposing 00:50 Repurposing Blogs for Maximum Reach 02:35 Leveraging Videos for Content Repurposing 03:46 Repurposing Presentations and Webinars 04:34 Final Tips and Action Steps Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle Mailerlite https://snip.ly/mailerliteeg Quuu Promote https://snip.ly/quuu MeetEdgar https://snip.ly/meetedgar Pictory https://snip.ly/pictoryvideo Designrr https://snip.ly/designrr Opus Clip https://snip.ly/opusai Canva http://snip.ly/canva30pro Descript https://snip.ly/descript
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    6 分
  • How Evergreen Content Elevates Your Marketing

    How Evergreen Content Elevates Your Marketing
    2025/06/19
    You’ve probably heard the term evergreen content tossed around in marketing circles, but what exactly is it, and why does it matter? In this episode of Talk, we’re breaking it all down. From defining what evergreen content really means to showing you how to create and use it across your platforms, you’ll walk away with a solid strategy for building long-lasting content that continues to deliver value (and traffic) over time. What You'll Learn in This Episode What Is Evergreen Content? Evergreen content is timeless, relevant, and consistently valuable. Just like an evergreen tree keeps its leaves all year round, this type of content stays fresh and useful to your audience no matter when they find it. Examples include how-to guides, FAQs, tutorials, checklists, resource lists, testimonials, and step-by-step walkthroughs, all of which continue to serve your audience and your brand long after you’ve hit publish. Why It Matters Longevity: Evergreen content can be discovered months or even years after it's published, giving you long-term ROI. SEO Benefits: Because it's always relevant, search engines love it, and that means better visibility. Consistency: Having evergreen pieces in your content bank allows you to stay visible even when you’re short on time or inspiration. Repurposability: Evergreen content can be re-shared, reformatted, and reused to save time and increase reach. What Makes Evergreen Content Effective? To stand the test of time, your content should: - Focus on timeless topics that your audience will always care about - Provide real value, education, insight, or a clear answer - Use simple, jargon-free language - Be detailed and helpful, giving the reader or viewer a clear win Formats and Examples Evergreen content can live in many forms: blogs, videos, webinars, eBooks, toolkits, and even paid resources. Think FAQ pages, “how to” blog posts, testimonial videos, or digital products that help your audience solve consistent problems. For example, case studies, walkthroughs, and even your newsletter opt-ins can be evergreen, especially when supported by a content bank strategy and marketing tools that reshare and schedule them regularly. Getting Started Begin by identifying your core topics, the things you want to be known for. Think about common client questions or recurring issues in your industry. Use those as inspiration to create blog posts, videos, or downloadable resources that speak directly to those needs. Once you’ve created your evergreen content, don’t forget to: - Optimise it for search (use keywords, clear titles, and headings) - Promote it using your marketing assets (like MeetEdgar for rescheduling) - Revisit and refresh it every few months to keep it current and valuable Key Takeaway Evergreen content is the reliable foundation of your marketing strategy. It keeps working even when you’re not, helping you show up consistently, build trust, and grow your visibility over time. Action Step Dedicate time this month to mapping out 3–5 evergreen topics for your business. Start by answering your audience’s most common questions, and then build from there. The sooner you start depositing into your content bank, the more you’ll have to draw on when you need it most. Ready to Get Support? Join the Business Business Business community (free!) Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming Or book a 1:1 discovery call with me and let’s bring your course idea to life Loved this episode? Head to your favourite podcast platform, leave a review, and share how this episode helped you get clearer on your content strategy or gave you the nudge to finally start that evergreen content plan. Your words make a difference and help us keep delivering ideas that spark impact. Highlights 00:00 Introduction to Evergreen Content 00:41 Defining Evergreen Content 01:47 The Value of Evergreen Content 03:13 Characteristics of Quality Evergreen Content 04:28 Examples of Evergreen Content 06:38 Creating Your Own Evergreen Content 07:20 Optimising Evergreen Content for SEO 08:12 Final Thoughts and Encouragement Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle MeetEdgar https://snip.ly/meetedgar The Marketer’s Toolkit https://www.enevergroup.com.au/the-marketers-toolkit/
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    10 分
  • How to Integrate Marketing Automation with a Human Approach

    How to Integrate Marketing Automation with a Human Approach
    2025/06/12
    Let’s explore the beautiful balance between automation and authenticity. As busy business owners, there’s a mountain of marketing tasks to handle, and it’s easy to drop the ball. That’s where automation steps in. But how do we do it without losing the human touch that makes our brand unique? Let’s explore the systems, tools, and mindset shifts that help you automate the repetitive stuff, while keeping your personality and care front and centre. What You'll Learn in This Episode The Purpose of Automation in Marketing Why automation is essential for productivity and consistency How it helps reduce human error and ensures marketing doesn’t fall through the cracks What You Can Automate Video distribution: Upload once, distribute to multiple platforms using tools like Repurpose.io Social media scheduling: Tools like Metricool and MeetEdgar help you stay visible, even when you’re busy Email marketing: Set up automated nurture sequences and newsletter feeds using MailerLite and RSS E-commerce workflows: Automate product updates and abandoned cart sequences to boost engagement and conversions Keeping the Human Touch Remember: you're still the voice behind the content Automation frees you up to focus on strategy, service, and creativity Tools like Descript help streamline your editing without removing your personality Bonus Tools & Tips Use Zapier to connect platforms and automate cross-tool workflows (like syncing bookings to your CRM) Automate timely follow-ups to stay responsive without being overwhelmed Build your automation strategy step-by-step, and regularly check to ensure it's still aligned and effective Key Takeaway Marketing automation isn’t about replacing you, it’s about supporting you. When used wisely, it keeps your message alive and your audience engaged, even when you’re off doing the things that really matter. Action Step Pick one repetitive marketing task this week and ask: Can I automate this? Then implement the first step using the tools mentioned, or dive into the AI Sync & Automation Hub for ready-made workflows and templates. Let’s make your marketing flow with heart and smarts. Highlights 00:00 Introduction to Marketing Automation 00:46 The Power of Automation in Marketing 01:48 Automating Video Distribution 02:35 Social Media Scheduling Tools 03:27 Automating Email Campaigns 04:33 Enhancing Human Touch with Automation 04:56 Advanced Automation Tools 06:22 Final Thoughts on Automation Resources Mentioned in the Podcast The Ideas, Impact & Marketing Circle https://enevergroup.thinkific.com/bundles/MarketingCircle AI, Async & Automation Hub https://enevergroup.thinkific.com/courses/aaahub Metricool https://snip.ly/metricool MeetEdgar https://snip.ly/meetedgar MailerLite https://snip.ly/mailerliteeg Repurpose.io https://snip.ly/repurposeio Descript https://snip.ly/descript Zapier http://snip.ly/zapiereg
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    7 分

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