This week on CleanTalk, Director/Producer Luke Harmer takes a trip across the pond to visit Taras Kravtchouk, founder & head of design at Tarform, a luxury electric motorcycle company based in Brooklyn, New York. Taras is a remarkable artist, engineer and entrepreneur who's European background laid the foundations for a fascinating contribution to the sustainability discourse in the USA later in life.

Unpacking everything from the psychology of product design, to the USA's energy & environmental narrative, you'll get an insightful glimpse into one of the most notable case studies of sustainable product development New York has to offer.

Enjoy!

To connect with Taras on Linkedin: https://www.linkedin.com/in/taras-kravtchouk-2a702169/

Reinvent your mobility lifestyle with a Tarform Motorcycle: https://www.tarform.com/

Join the CleanTalk community on Linkedin: https://www.linkedin.com/groups/12991627/

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CleanTalk is produced by Harmer Visuals, a corporate film production company specialising in data-driven storytelling for companies across renewable energy value chains. To find out more about how we can help you, visit: www.harmervisuals.com

Many thanks to...

- Tarform for providing space for the recording session

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Chapters for today's episode:

00:00-02:08 - Intro

02:08- 04:06 - Taras’ early life

04:06-05:32 - Intro to motorcycles

05:32 -07:42 - Product Design Pyschology

07:42-09:49 - Learning mechanics & customising

09:49-11:41 - Joining a community in NYC

11:41- 14:30 - First commissioned bike build

14:30-19:33 - Tarform’s origins

19:33-21:43 - Designing Tarform’s bikes

21:43-25:32 - The importance of sustainability

25:32-30:07 - The USA’s sustainability discourse

30:07-32:28 - Understanding luxury sustainability

32:28-35:00 - Market uptake challenges

35:00-36:40 - Who’s Tarform for?

36:40-37:56 - Lewis Hamilton

37:56-40:12 - Sustainability & the future of art

40:12-41:11 - What’s next for Tarform?

41:11-41:30 - Outro

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