Cold calling is the sales method of making phone calls to potential clients to generate leads and promote products or services. This lead generation can be useful when trying to reach large audiences, however, it can be time-consuming and inefficient if you target the wrong audience.

Jesse Cunningham is a licensed insurance agent and has owned his insurance agency for many years, helping clients with car insurance, home insurance, life insurance, and health insurance. Everything spoken about on this channel is from experience Jesse has gathered working in the insurance industry as a licensed insurance agent. 

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