• Tech Stack: Cookie Update - Episode 80

  • 2024/08/14
  • 再生時間： 9 分
  • ポッドキャスト

Tech Stack: Cookie Update - Episode 80

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  • サマリー

  • Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment.

    Highlights:

    • Value in first-party data for consumers.
    • The benefit of owning customer relationships.
    • Predicting user demographics based on cookie acceptance.
    • Digital buyers’ growing savviness with cookies.

    Episode Resources:

    Connect with Brian Jones and Patience Jones

    • https://www.linkedin.com/company/graphicmachine/
    • https://www.linkedin.com/in/brian-jones-graphicmachine/
    • https://www.linkedin.com/in/patiencejones/
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あらすじ・解説

Have you always wanted a personal entourage that follows you around? Well there’s some good news if so, because you already have one of sorts, and it’s sticking around for a while longer. Google’s third-party cookies is here to stay, but that doesn’t mean first-party data isn’t worth the investment.

Highlights:

  • Value in first-party data for consumers.
  • The benefit of owning customer relationships.
  • Predicting user demographics based on cookie acceptance.
  • Digital buyers’ growing savviness with cookies.

Episode Resources:

Connect with Brian Jones and Patience Jones

  • https://www.linkedin.com/company/graphicmachine/
  • https://www.linkedin.com/in/brian-jones-graphicmachine/
  • https://www.linkedin.com/in/patiencejones/
マーケティング 経済学
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