Amazon PPC management demands a seamless blend of science and art: formulas handle the math (bids, day-parting, placement adjustments) while human judgment steers campaign structure, date-range choice, bid-change limits, and target ACoS.

Effective managers flex their look-back windows—using longer ranges for routine, data-rich optimizations and shorter ones to stop sudden performance anomalies—and vary bid limits and ACoS targets according to product life-cycle, competition, and profit goals.

Beyond the numbers, they continually troubleshoot drops in traffic or conversion by probing listing changes, search-volume shifts, budget caps, keyword mix, stock levels, and competitor moves, then craft strategies such as new keyword harvesting or campaign restructuring.

Because automated tools can’t weigh these broader business and market signals, the real edge comes from a PPC strategist’s ability to interpret data, adapt inputs on the fly, and balance risk with growth.

#ThatAmazonAdsPodcast #AmazonPPC #AmazonAds #Ecommerce #AmazonFBA

Amazon has finally opened its Search Query Performance (SQP) API—and we've plugged straight into AdLabs!🚀

In this episode of That Amazon Ads Podcast, the brand-new Advanced SQP Dashboard that auto-downloads weekly reports, back-fills 18 months of data, and pre-calculates the KPIs you actually need.

🔍You'll learn how to:

• Pull first-party SQP data (no more third-party guesses and spot real search-volume trends.

• Compare total purchase rate vs conversion rate to diagnose traffic or listing issues.

• Track ASIN purchase rate and prove how ad spend lifts market share—even across multiple child ASINs.

• Pinpoint seasonal spikes (Prime Day, BFCM, pre-Christmas) and build smarter PPC budgets.

• Filter and aggregate data any way you want—brand-wide or product-specific—to craft reports clients love

⚡Special Offer: Sign up for AdLabs this May, and we'll back-fill 18 months of SQP data (up to 100 ASINs) so you can start analyzing year-over-year trends on day one.

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Get your FREE Amazon PPC bid optimizer.

Join your FREE Discord community of Amazon PPC managers.

Sign up for That Amazon Ads Masterclass.

Get your FREE Amazon PPC Audit.

🔗Connect with Stephen and Andrew.

🎙️Follow That Amazon Podcast on LinkedIn, Spotify, YouTube and Apple Podcasts.

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👋Closing Remarks:

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If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place, same time!

We take it back... Maybe AI images are better than we thought? 🤖

✨ This episode dives into the newest wave of AI product images—showing how ChatGPT 4.5, Grok and other AI image generators for eCommerce can overhaul Amazon listings in minutes.

See real tests on a pre-workout can🥤, a kids' balance bike 🚲, and a tricky camping hammock🏕️ to spot where AI nails lighting, angles, and on-label text—and where it still stumbles with misspelled labels or extra fingers🖐️.

Discover when product photography with AI 📸 can replace a pricey shoot, how quick Photoshop tweaks turn 98% accuracy into perfection✔️, and why early adopters gain an edge in Sponsored Brand ads🚀.

If you manage Amazon PPC, craft listings, or run an eCommerce brand, this breakdown shows exactly how AI for Amazon listings and other AI marketing tools future-proof your creative pipeline.

👍Click Like and Subscribe for more Amazon PPC tips and tricks, and drop "Sora" in the comments if you want a deep dive on OpenAI's AI video model!🎥