In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence.
Aaron shares his inspiring journey from experimenting with design software as a hobby to building a career in the fast-paced world of sports marketing. Drawing from his own experiences, he discusses how he adapted to challenges in the industry and how these challenges drove him to stay ahead of trends in digital design.

Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited.

Key Takeaways:

• Sports Marketing Career: Turning a passion for graphic design into a career in sports marketing.
• Staying Current: Adapting to new techniques and trends to remain competitive in sports media.
• Power of Video: Leveraging video content to captivate fans and build strong, lasting engagement.
• Fan Engagement: Strategies for consistency and creativity to retain and grow a fanbase online.

Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media!

Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaronhowey/
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech brands of the future: https://www.trend7m.com/

In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing.

James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients.

Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice.

Key Takeaways:

• Develop a growth mindset to embrace failures, take risks, and accelerate your marketing career.
• Focus on building connections and addressing audience pain points in B2B marketing.
• Use LinkedIn effectively to establish trust and grow your online presence, with an emphasis on the power of personal pages.
• Prioritise content that evokes emotion and connection, with simple designs and compelling copy.
• Start posting consistently on LinkedIn to elevate your B2B marketing efforts.

Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn!

Connect with James on LinkedIn: https://www.linkedin.com/in/james-mccarthy10/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service.

Listeners will gain valuable insights into how AI can revolutionise marketing strategies, while also addressing the ethical concerns around AI-generated content. Roisin emphasises the importance of building a strong marketing foundation, including defining target audiences and refining brand messaging, before incorporating AI tools.

Whether you're a startup founder or a seasoned marketer, this episode is packed with actionable takeaways on how to stay ahead of industry trends, leverage AI tools, and build a marketing strategy that stands the test of time.

Key Takeaways:

• Embrace change and adapt in the digital marketing landscape to stay competitive.
• Learn how to use AI for personalisation, content creation, and improving customer service.
• Establish a strong marketing foundation before diving into AI tools.
• Stay up-to-date with AI advancements and continue learning from industry experts.

Tune in to explore how you can elevate your marketing game with AI and strategic insights from Roisin Bennett!

Connect with Roisin on LinkedIn: https://www.linkedin.com/in/marketingmentors/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more about how they are building the B2B Tech Brands of The Future: https://www.trend7m.com/

Summary:
In this episode, we dive deep into what’s working for B2B companies in 2024 and how businesses can adapt to an evolving digital landscape. Pierre, a leading expert in B2B marketing, shares invaluable insights from his journey of scaling his agency to $1M and beyond.

Tune in to hear:
🔹 Top-performing strategies in B2B marketing this year
🔹 Lessons from scaling an agency—hiring, culture, and leadership
🔹 The shift from traditional outbound to self-serve marketing
🔹 Practical tips for B2B marketers to stand out with content marketing

Pierre’s background includes working for the French Ministry of Foreign Affairs and advising the European Union, making his perspective uniquely global. He underscores the value of case studies for proving service effectiveness and explains how to build trust through content on platforms like LinkedIn, Substack, YouTube, and Podcasts.

From understanding your audience to creating a comprehensive B2B content strategy, Pierre’s advice is a must-listen for anyone looking to grow their B2B business online.

Key Takeaway: Always start with your customers and their problems. That’s the foundation of effective B2B marketing.

Connect with Pierre on LinkedIn: https://www.linkedin.com/in/pierre-herubel-540b3949/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, building the B2B Tech Brands of The Future: https://www.trend7m.com/

In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way.

Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to build brand reputation, enhance online visibility, and drive organic traffic.

Mícheál also delves into the intricacies of SEO, explaining how it intertwines with PR to create a powerful synergy that can significantly boost a company’s online presence.

Whether you're a business owner, marketing professional, or aspiring PR specialist, this episode is packed with actionable insights on how to navigate the ever-changing digital landscape. Learn how to effectively integrate PR, Digital PR, and SEO into your marketing strategy to stay ahead of the competition.

Connect with Mícheál on LinkedIn: https://www.linkedin.com/in/ppc-seo-cro-expert/

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media, learn more today: https://www.trend7m.com/

If you found this episode valuable, we'd appreciate you rating this podcast with a review!

In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures.

Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships.

Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas.

As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment.

In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.

• Connect with Jen on LinkedIn: https://www.linkedin.com/in/jenniferbryan1/
• Jen's Instagram: @jenbryan._

Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/

The 1% Insight is brought to you by Trend 7 Media. Learn more here: https://www.trend7m.com/

If you found this podcast valuable, we appreciate you rating this podcast with a review!

If you are a B2B Marketer or B2B Company, this episode is for you!

Alan Gleeson, a B2B marketing consultant specialising in SaaS, discusses his journey in B2B marketing and the changes in the digital landscape.

He highlights the challenges faced by B2B brands, such as resource constraints and the need for adequate budgets.

Alan emphasises the importance of building relationships and personal branding in B2B marketing. He also discusses the potential of AI in B2B marketing, suggesting that it can be used for internal efficiency and time-saving tasks.

Alan predicts that short-form content and video will become more prevalent in the future!

• Alan's LinkedIn: https://www.linkedin.com/in/alangleeson/

Connect with me on LinkedIn:

• Jack Regan: https://www.linkedin.com/in/jackregan7/

My Website: https://www.trend7m.com/

The 1% Insight is brought to you & sponsored by Trend 7 Media

Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals!

Each episode, we delve into the cutting-edge Marketing techniques and innovative ideas that have led these people to success within their business and industry.

We go beyond the surface to reveal the small yet impactful changes that have made a significant difference in their journeys.

Join us for in-depth conversations with people across B2B Marketing, Social Media Marketing, Content Marketing, SEO, Paid Advertising, PR, and beyond.

Gain insider access to the minds shaping the future of marketing and discover how "The 1%" think, strategise, and execute.

The 1% Insight is your ultimate guide to learning how Marketing can impact your business!

Learn how “The 1%” think & operate!

The 1% Insight is brought to you & sponsored by Trend 7 Media.